Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IHOP performance in the Canada and how they change over time
See what factors influence IHOP performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IHOP' competitors in the Canada
An analysis of IHOP' competitors in the Canada
In Cafés & Restaurants
·Jul – Sep 25
IHOP is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IHOP's market performance is at the 62nd percentile in Canada's Cafe & Restaurants industry, indicating an average/above average market standing. This means IHOP is ahead of many competitors in attracting customers. Performance peers in the same percentile range include Agha Turkish Restaurant Ottawa, Paranthe Wali Gali, LOCAL Public Eatery, and Quesada Burritos & Tacos.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
IHOP's overall CSAT in Canada is 78%, a 3.6 percentage point increase year-over-year, indicating improved customer happiness. Ontario shows the highest CSAT at 80%, while Manitoba has the lowest at 53%. This suggests IHOP is performing well in satisfying customers, with room for improvement in Manitoba.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
IHOP's average check in Canada is CAD 38.5, a 20% increase year-over-year, indicating customers are spending more per visit. Ontario has the highest average check at CAD 43.6, while New Brunswick has the lowest at CAD 22.3. This suggests successful upselling or price adjustments.
Number of outlets indicates brand reach and market presence. More outlets can lead to greater brand awareness and accessibility for customers.
IHOP has a total of 31 outlets in Canada. Ontario has the most outlets with 10, followed by British Columbia and Alberta with 9 each. New Brunswick, Manitoba and Nova Scotia each have 1 outlet. This distribution reflects IHOP's strategic focus on specific provinces.
Identifying key competitors helps understand the competitive landscape and refine strategies to attract and retain customers.
IHOP's top competitors in Canada, based on cross-visitation, are Tim Hortons (14.25%), McDonald's (12.38%), A&W Canada (4.97%), Starbucks (4.86%), and Denny's (4.53%). This indicates that customers who visit IHOP also frequently visit these fast-food and cafe chains.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to maximize customer service.
IHOP's peak traffic workload in Canada occurs between 9 AM and 12 PM, with the highest workload at 11 AM (61.03%). Traffic is minimal between midnight and 6 AM. This data suggests optimal staffing during morning hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand affinity.
IHOP's consumer base shows a higher affinity among women (110%) compared to men (92%). Gen X shows the highest affinity (124%), followed by Gen Y (91%) and Gen Z (93%). This suggests that IHOP is particularly popular among Gen X women.