Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Houryu performance in the Japan and how they change over time
See what factors influence Houryu performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Houryu' competitors in the Japan
An analysis of Houryu' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Houryu is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Houryu, with a market performance percentile of 99, is a leading brand. This indicates a strong market presence relative to its peers like とろ～りチーズ×韓国料理×全席個室 錦 ～NISHIKI～ 梅田東通り店, Showa Taishu Hormone, Fumotoya Keio Plaza Hotel, MERCY Vegan Factory, おすすめ屋 新宿西口店, and はなれ 静岡駅店 which share the same percentile range.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business.
Houryu's overall CSAT is 78%, a 10.4pp increase year-over-year, indicating improved customer sentiment. Hokkaido Prefecture shows the highest CSAT at 78%, while Ishikawa Prefecture has a lower CSAT of 68% with a decrease of 3pp. CSAT peaked in June 2025.
Average check reveals customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
Houryu's overall average check is 1.2K JPY, a 2.3% decrease year-over-year. Hokkaido Prefecture reports an average check of 1.1K JPY with no change. The average check peaked in July 2025 at 1357.14 JPY.
The number of outlets indicates brand reach and market presence, crucial for assessing growth and expansion.
Houryu has 13 outlets in Hokkaido Prefecture and 1 outlet in Ishikawa Prefecture. This shows a strong concentration of outlets in Hokkaido compared to Ishikawa.
Identifying top competitors through cross-visitation helps understand market dynamics and competitive positioning.
Houryu's top competitors, based on customer cross-visitation, include Ramen Yamaokaya (9.01%), Sukiya (6.31%), McDonald's (5.41%), hanamaru (5.41%), and Hama Sushi (4.5%). These brands represent alternatives visited by Houryu's customers.
Traffic workload by hour reveals peak times, allowing staffing and resource allocation for optimal service.
Houryu experiences peak traffic workload between 12:00 and 13:00 (57.90 and 50.98, respectively). Traffic is minimal during early morning hours (0:00-9:00).
Understanding consumer segments by gender and generation allows targeted marketing and personalized customer experiences.
Houryu's customer base is significantly skewed towards women (affinity index 92) compared to men (affinity index 105). Gen X is overrepresented (affinity index 133), while Gen Y (affinity index 96) has a slightly lower affinity. Gen Z affinity index is 117.