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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hormiga Negra performance in the Argentina and how they change over time
See what factors influence Hormiga Negra performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hormiga Negra' competitors in the Argentina
An analysis of Hormiga Negra' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Hormiga Negra is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hormiga Negra's market performance is at the 67th percentile, indicating an average/above average market standing. This means the brand captures more foot traffic than 67% of its competitors in Argentina's Cafe & Restaurants industry. Performance peers in the same percentile range include La Panera Rosa, AIRE LIBRE. Cocina Porteña. Jardín urbano., La Fonte D'Oro, Temple Craft, and Lo de Carlitos.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract customers from competing brands.
The top competitors for Hormiga Negra, based on customer cross-visitation, are McDonald's (7.02%), Café Martínez (3.33%), Mostaza (2.22%), DANDY (2.03%), and Lucciano's (2.03%). This indicates that customers who visit Hormiga Negra also frequently visit these brands, highlighting potential areas for competitive focus.
Traffic workload reveals peak hours. Analyzing this data helps optimize staffing and resource allocation to improve customer experience.
Hormiga Negra experiences peak traffic workload between 19:00 and 22:00, with the highest activity around 22:00 (50.54%). Traffic is minimal between 3:00 and 16:00. This data suggests that Hormiga Negra is primarily an evening/late-night destination.
Consumer segments inform targeted marketing. Understanding gender and generational mix allows for tailored campaigns and product offerings.
Hormiga Negra's customer base consists of 99% women and 101% men. The generational mix shows Gen X at 88%, Gen Y at 91%, and Gen Z at 217%. Gen Z shows high affinity, while Gen X and Gen Y are under-indexed.