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Managing Partner, Global Business Development
See what factors influence Hong Ya Hamburger performance in the Taiwan and how they change over time
See what factors influence Hong Ya Hamburger performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hong Ya Hamburger' competitors in the Taiwan
An analysis of Hong Ya Hamburger' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hong Ya Hamburger is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand's strength and customer preference within its competitive landscape, impacting strategic decisions.
Hong Ya Hamburger's market performance is leading at the 99th percentile. This indicates a strong market presence with high customer preference compared to competitors like 85, 豪牛牛肉湯（售完為止）, 米個人燒肉, 養鍋 Yang Guo 石頭涮涮鍋, 梁社漢排骨 and 鮨兵衛.
Customer satisfaction is key to loyalty and growth, reflecting service quality and influencing brand perception and repeat business.
Overall customer satisfaction for Hong Ya Hamburger is 83%, a slight decrease year-over-year. Changhua City and Yuanlin City show the highest CSAT at 100%. Hemei Township, New Taipei and Hsinchu also demonstrate positive customer feedback, with CSAT scores above 85%.
Average check indicates spending per customer, impacting revenue and profitability, guiding pricing and promotional strategies.
The overall average check for Hong Ya Hamburger is 345.2 TWD, a 1.6% increase year-over-year. Kaohsiung has the highest average check (622.8 TWD). New Taipei shows the lowest average check among top cities with data (362.1 TWD).
Competitor analysis is crucial for strategic positioning, revealing market dynamics and opportunities to differentiate the brand effectively.
McDonald's is the top competitor for Hong Ya Hamburger with a cross-visitation rate of 5%. Starbucks, Ba Fang Yun Ji, Tasty, and 店 are also key competitors, each having a smaller but notable cross-visitation.
Consumer segment analysis informs targeted marketing, tailoring strategies to resonate with specific demographics and maximize engagement and conversion rates.
Hong Ya Hamburger shows a higher affinity index among women (91) than men (110), indicating women are overrepresented. Gen X has the highest affinity (140), suggesting strong engagement, while Gen Y (81) and Gen Z (88) segments are underrepresented.
Cafés & Restaurants