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Managing Partner, Global Business Development
See what factors influence Hong Ya Hamburger performance in the Taiwan and how they change over time
See what factors influence Hong Ya Hamburger performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hong Ya Hamburger' competitors in the Taiwan
An analysis of Hong Ya Hamburger' competitors in the Taiwan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hong Ya Hamburger holds a leading position with a 99th percentile in Taiwan's Cafe & Restaurants industry. This signifies a strong market presence and high customer preference compared to its peers like Texas Roadhouse 德州鮮切牛排, 莆田, 烤狀猿日式燒肉, 麵匡匡拉麵食堂, 荖子鍋, and 附近美食.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores can lead to greater customer loyalty and positive recommendations.
Hong Ya Hamburger's overall customer satisfaction is 83%, a slight decrease of 0.4 percentage points year-over-year. Satisfaction varies across cities, with Yilan City showing 100% and Nanzhou & New Taipei both at 85%. The changes in CSAT across different locations can indicate changes in customer preferences.
Average check measures the average amount spent per transaction. Monitoring this KPI helps brands understand revenue trends and pricing effectiveness.
Hong Ya Hamburger's average check is 295.8 TWD, up 10.3% year-over-year. This increase indicates that customers are spending more per visit. Kaohsiung has the highest average check at 346.3 TWD, while Taichung has the lowest at 198.7 TWD. Differences in average check show geographical or seasonal economic activity.
Competitor analysis identifies key players vying for the same customer base, informing strategies to differentiate and capture market share.
Hong Ya Hamburger's top competitors, based on cross-visitation, are McDonald's (3.29), Starbucks (2.82), 店 (2.16), Tasty (1.41), and 大賞平價鐵板燒 (1.41). This indicates that customers who visit Hong Ya Hamburger also frequent these establishments, highlighting direct competitors for customer attention.
Analyzing consumer segments informs targeted marketing. Understanding gender and generation preferences improves messaging and relevance.
Hong Ya Hamburger shows a high affinity for women (Index 105), and a relatively lower affinity for men (Index 94). Gen Z (Index 127) and Gen Y (Index 109) are overrepresented, indicating a higher engagement with these younger demographics, while Gen X (Index 35) is underrepresented.
