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Managing Partner, Global Business Development
See what factors influence Mala Hot Pot performance in the Taiwan and how they change over time
See what factors influence Mala Hot Pot performance in the Taiwan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Mala Hot Pot is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Mala Hot Pot' competitors in the Taiwan
An analysis of Mala Hot Pot' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Mala Hot Pot holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference. Performance peers include Bandao Beef Noodle Restaurant, Dark Palace Taiwanese Gourmet, 九寨十鍋-中山旗艦店-四川麻辣鍋|川味火鍋餐廳|美食料理|台北中山區|捷運中山站, Aqua Restaurant, 曾記麻糬, and 千蘭日式拉麵(埔心貳號殿)楊梅美食 楊梅拉麵 楊梅餐廳 楊梅必吃 楊梅restaurant 楊梅美食推薦, all within the same leading percentile.
Customer satisfaction (CSAT) measures how well a brand's products/services meet expectations, directly impacting loyalty and revenue.
Overall customer satisfaction for Mala Hot Pot is 71%, a decrease of 21.7 percentage points year-over-year. CSAT varies by city, with Taichung at 84% and Kaohsiung at 74%. This signals a need to investigate and address declining satisfaction levels across all the cities.
Average check reflects customer spending per visit and indicates pricing strategy effectiveness and customer perceived value.
The overall average check for Mala Hot Pot is 905.2 TWD, a 2.9% increase year-over-year. Zhubei City shows the highest average check at 1000 TWD. This suggests effective pricing or increased order values.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential customer accessibility.
Mala Hot Pot has 15 outlets in Taipei, demonstrating a strong presence. Other cities have fewer outlets, such as New Taipei (4) and Taoyuan City (3). This highlights a concentrated presence in Taipei.
Identifying key competitors through cross-visitation helps understand customer preferences and competitive landscape.
McDonald's (6.54%) and Starbucks (5.13%) are the top competitors visited by Mala Hot Pot customers, indicating a preference for fast food and coffee. Ba Fang Yun Ji (3.27%), KFC (2.73%), and Kura Sushi (2.73%) are also notable competitors.
Traffic workload by hour reveals peak operational times, enabling resource allocation and staffing optimization.
Mala Hot Pot experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (62.49%). Traffic is minimal between midnight and 10:00. Staffing should be optimized for evening hours.
Consumer segment analysis by gender and generation informs targeted marketing and product positioning strategies.
Women are under-indexed (91) and Men are over-indexed (109) among Mala Hot Pot customers, relative to the average consumer. Gen Y has a high affinity (121), while Gen X (73) and Gen Z (76) are under-indexed.