Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mala Hot Pot performance in the Taiwan and how they change over time
See what factors influence Mala Hot Pot performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mala Hot Pot' competitors in the Taiwan
An analysis of Mala Hot Pot' competitors in the Taiwan
In Cafés & Restaurants
·Jul – Sep 25
Mala Hot Pot is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference.
Mala Hot Pot's market performance is at the 71st percentile, indicating an average/above average market standing in Taiwan's Cafe & Restaurants industry. This suggests a solid customer base and competitive position. Performance peers in the same percentile range include: 豪牛牛肉湯（售完為止）, 小樂丘 台南新光小北門店, 雙醬王牛排-竹北莊敬店, 螺螄福rose food正宗柳州螺螄粉(信義店), 咖啡, SUKIYA.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, directly impacting revenue and long-term growth.
Mala Hot Pot's overall CSAT is 78%, a decrease of 15.8 percentage points year-over-year. CSAT varies by city, with Kaohsiung at 91% and New Taipei at 75%. The trend shows a fluctuation in customer satisfaction over the observed months, peaking in August 2025.
Average check indicates customer spending per visit, reflecting menu pricing, customer affluence, and the effectiveness of upselling strategies.
The overall average check for Mala Hot Pot is 920.1 TWD, a 3.3% increase year-over-year. Zhubei City has the highest average check at 1.1K TWD. The average check shows a slight increase over the observed months, peaking in August 2025.
Outlet count indicates brand reach and market penetration, influencing brand visibility and accessibility for potential customers.
Mala Hot Pot has a total of 30 outlets in Taiwan. Taipei has the highest number of outlets (15), followed by New Taipei (4) and Taoyuan City (3). This distribution highlights the brand's stronger presence in Taipei.
Identifying key competitors allows for strategic benchmarking, revealing opportunities to differentiate and capture market share.
Mala Hot Pot's top competitors based on cross-visitation are McDonald's (3.73%), Starbucks (3.01%), Ba Fang Yun Ji (2.53%), Kura Sushi (2.41%), and 築間幸福鍋物 (1.93%). This indicates that customers who visit Mala Hot Pot also frequent these brands.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours.
Mala Hot Pot experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (60.87). Traffic is minimal between midnight and 11:00. This data suggests the need for increased staffing and resources during evening hours.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences, maximizing ROI.
Mala Hot Pot's customer base is predominantly women (94% affinity). Gen X (107% affinity) and Gen Y (114% affinity) are overrepresented, while Gen Z (76% affinity) is underrepresented. This suggests a high affinity among older generations.