Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hong Ya Hamburger performance in the Taiwan and how they change over time
See what factors influence Hong Ya Hamburger performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Hong Ya Hamburger is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Hong Ya Hamburger' competitors in the Taiwan
An analysis of Hong Ya Hamburger' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance (percentile) reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Hong Ya Hamburger's Market Performance percentile is 99, making it a leading brand. This indicates a strong market position, outperforming peers. Performance peers include 京都勝牛, 嚐嚐九九, 低調十三香專業牛肉麵 汐止美食 牛肉麵, Mövenpick Café, 青焰 炭火熟成牛排(新莊嘉軒門市), and 焼肉スマイル（燒肉Smile）大安忠孝店, all within the same percentile range.
Customer Satisfaction reflects loyalty and service quality, impacting brand perception and repeat business. Higher satisfaction typically drives growth.
Hong Ya Hamburger's overall Customer Satisfaction is 66%, a decrease of 1.4 percentage points year-over-year. The cities with the highest CSAT are Chiayi (100%), Yuchi Township (97%), and Pingtung City (87%). There is upward trend in customer satisfaction in Taipei, Tainan, Pingtung City, Yuchi Township and Chiayi.
Average Check indicates customer spending per visit, crucial for revenue. Tracking trends informs pricing and value perception strategies.
The overall Average Check for Hong Ya Hamburger is 118.6 TWD, a decrease of 5.7% year-over-year. Taoyuan City has the highest average check (162.5 TWD), while Taipei has the lowest (100 TWD). There is downward trend for Average Check in May-July period.
Outlet count reflects brand reach and expansion, indicating market penetration and growth potential in key regions.
Hong Ya Hamburger has 128 outlets in Taichung, the highest number among all cities. New Taipei has 22, Tainan has 21, Taoyuan City has 17, Kaohsiung has 15, Taipei has 13, and Chiayi has 13 outlets.
Understanding competitors reveals market dynamics. Tracking cross-visitation identifies shared customer base, informing competitive strategies.
Hong Ya Hamburger's top competitors based on cross-visitation are McDonald's (8.63%), Starbucks (5.04%), Ba Fang Yun Ji (3.60%), 弘爺漢堡 (2.88%), and KFC (2.16%). This indicates a shared customer base with these brands.
Traffic Workload identifies peak hours, enabling efficient staffing. Analyzing hourly trends optimizes resource allocation for improved service.
Hong Ya Hamburger experiences peak traffic workload between 6 AM and 9 AM, with the highest workload at 8 AM (61.46). Traffic is minimal from 1 PM to 4 PM. This indicates need for more staffing during peak hours.
Consumer segments are vital for targeting. Understanding gender and generational affinity helps tailor messaging and optimize marketing ROI.
Hong Ya Hamburger's customer base shows a higher affinity towards Men (109) and Gen Y (115). This suggests Gen Y and Men are more engaged with the brand compared to an average consumer.