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Managing Partner, Global Business Development
See what factors influence Honest performance in the United States and how they change over time
See what factors influence Honest performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Honest' competitors in the United States
An analysis of Honest' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Honest is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Honest's MARKET PERFORMANCE in the United States' Cafe & Restaurants industry is in the top 1%, indicating a leading market position. This high percentile suggests strong customer preference and competitive strength compared to peers like Cyclone Anaya's Tex-Mex Kitchen, Capriotti's Sandwich Shop, A2B Indian Veg Restaurant, Cantina Louie, Moshi Moshi, and Adega Gaucha Brazilian Steakhouse, all positioned at the 99th percentile as well.
Customer satisfaction reflects brand perception. High satisfaction scores can lead to increased loyalty and positive word-of-mouth referrals.
Honest's overall customer satisfaction (CSAT) is 81%, up 6.6 percentage points year-over-year. CSAT varies by location, with New York (96%), Ohio (94%), and Virginia (94%) showing the highest satisfaction levels, each with notable growth. Georgia (83%) and Texas (82%) also show positive CSAT. The CSAT has fluctuated between 78.69 and 83.05 during the observed period.
Average check reflects customer spending per visit. Monitoring this KPI helps understand revenue trends and pricing effectiveness.
Honest's overall average check is $32, down 8% year-over-year. Massachusetts has the highest average check at $39.60, followed by New Jersey at $37.80, and Virginia at $37.70. Georgia has $34.3, and Washington 34.8. The average check fluctuated between $30.21 and $33.67 during the observed period.
Outlet count indicates brand reach. More outlets can mean greater accessibility, brand awareness, and potential market share.
Honest has 7 outlets in New Jersey, the most of any state. Florida has 4 outlets. Massachusetts, Texas, and Illinois each have 3 outlets. California has 2 outlets, and Ohio, Georgia, New York and Washington each have 1 outlet. Outlet information is current as of the report date, with no growth data provided.
Analyzing competitors shows overlap in customer base, revealing direct rivals and potential partnerships.
The top competitors for Honest, based on cross-visitation, are Aanch Indian & Indo Chinese Restaurant (9.77%), Naga's South Indian Cuisine (7.23%), Taco Bell (4.15%), Starbucks (4.02%), and Chipotle Mexican Grill (3.88%). This indicates a mix of Indian cuisine and fast-food restaurants as frequently visited alternatives by Honest's customers.
Traffic workload shows peak hours. It helps optimize staffing, manage resources, and improve customer experience during busy times.
Honest experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (62.84) and 20:00 (62.11). Traffic is minimal between 0:00 and 10:00. Traffic workload is 24.7 at 11:00, 36.41 at 12:00, 41.34 at 13:00, 41.03 at 14:00, 34.86 at 15:00, 34.34 at 16:00.
Understanding consumer segments helps tailor marketing. It enables targeted messaging, better product development, and stronger customer engagement.
Honest's customer base shows a high affinity towards women (75 index value), they are under-indexed compared to men (123 index value). Gen X are under-indexed (71 index value), while Gen Y (131 index value) shows high affinity, followed by Gen Z (102 index value).