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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Home Burgers performance in the Colombia and how they change over time
See what factors influence Home Burgers performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Home Burgers' competitors in the Colombia
An analysis of Home Burgers' competitors in the Colombia
In Cafés & Restaurants
·Jun – Aug 25
Home Burgers is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Home Burgers holds a leading position with a market performance percentile of 99 in Colombia. This indicates a strong market presence. Performance peers in a similar range include Santa Leña, Morena Tropical Gastro Bar, Hornitos, Sushi Fans, Frisby, and La Causa.
Customer Satisfaction (CSAT) measures how well a company's products or services meet customer expectations, reflecting brand perception and loyalty.
Home Burgers' overall CSAT is 83%, a decrease of 7.8 percentage points year-over-year. Regionally, RAP Caribe shows high satisfaction (90%), while RAP del Agua y la Montaña has a lower score (74%) with a significant decrease. The trend shows a decrease in CSAT during the analyzed period.
Average check reflects customer spending per visit, showing pricing strategy effectiveness and customer purchase behavior in Cafe & Restaurants industry.
The overall average check for Home Burgers is 42.6K COP, a 9.6% increase year-over-year. RAP del Agua y la Montaña leads with 45.8K COP. The average check experienced an increase during the analyzed period.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue streams in Cafe & Restaurants industry.
Home Burgers has 26 outlets in RAP (Especial) Central, 6 in RAP del Agua y la Montaña, and 1 in RAP Caribe. RAP (Especial) Central has the highest number of outlets.
Competitor analysis reveals key rivals and customer preferences, crucial for strategic positioning in Cafe & Restaurants market in Colombia.
Home Burgers' top competitors include Crepes & Waffles (8.06% cross-visitation), El Corral (5.48%), McDonald's (4.52%), Juan Valdez Café (3.55%), and Hornitos (2.58%). This indicates shared customer base and competitive overlap.
Traffic workload patterns show peak hours and customer flow, crucial for staffing and optimizing service in Cafe & Restaurants market in Colombia.
Home Burgers' traffic workload peaks between 12:00 and 19:00, with the highest workload at 13:00 (55.28%). This identifies prime operational hours for Home Burgers.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies in Cafe & Restaurants market in Colombia.
Home Burgers' customer base consists of Women (affinity index 115) and Men (affinity index 89), suggesting Women are overrepresented. Gen X (101), Gen Y (111) are overrepresented. Gen Z (56) segment is underrepresented.