Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hira Sweets performance in the India and how they change over time
See what factors influence Hira Sweets performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hira Sweets' competitors in the India
An analysis of Hira Sweets' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hira Sweets is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Hira Sweets holds a leading market performance position at the 99th percentile. This indicates a strong competitive advantage and high customer preference within the Cafe & Restaurants industry in India. Performance peers include Grand Mehfil, The Big Barbeque - Buffet - Bengaluru, Ramanam, Grand Entree, Purohit Cafe .. A South Indian Food Joint., and Sidhu Pub-Bar & Restaurant, all positioned within the same percentile range.
CSAT reflects customer happiness. Higher CSAT often correlates with increased loyalty and positive word-of-mouth, driving long-term business growth.
Overall customer satisfaction (CSAT) for Hira Sweets is 69%, showing a significant increase of 10.2 percentage points year-over-year. Uttar Pradesh shows the highest CSAT at 72%, followed by Haryana (67%) and Delhi (62%). CSAT trended downwards during the measured period.
Average check reveals spending habits. Monitoring this KPI helps in pricing strategies and understanding customer perceived value.
The overall average check for Hira Sweets is 638.4 INR, reflecting a 7.8% increase year-over-year. Haryana has the highest average check (818.2 INR), followed by Delhi (738.1 INR) and Uttar Pradesh (598.9 INR). Average check trended downwards during the measured period.
Outlet count indicates brand reach and market penetration. Expansion signifies growth and increased accessibility for customers.
Hira Sweets has the most outlets in Uttar Pradesh (16), followed by Delhi (12), Haryana (2), and Madhya Pradesh (1). The distribution of outlets reflects the brand's presence and focus across different states in India.
Understanding competitors and their customer overlap helps refine marketing and retain customers effectively in a competitive market.
The top competitors for Hira Sweets, based on customer cross-visitation, are Haldiram's (9.93%), McDonald's (8.22%), Bikanervala (7.22%), Domino's Pizza (5.42%), and Burger King (3.31%). These brands represent the primary alternatives considered by Hira Sweets' customers.
Traffic workload shows peak hours and helps in staffing and marketing. Efficient resource allocation improves service and customer satisfaction.
Hira Sweets experiences peak traffic workload between 6 PM and 8 PM, with the highest workload recorded at 8 PM (64.92%) and 9 PM (66.46%). Early morning hours (0-7 AM) show significantly lower traffic. Plan staff accordingly.
Consumer insights refine targeting. Understanding gender and generation helps in marketing and tailoring to specific segments.
Women show high affinity (82) towards Hira Sweets while men exhibit above average affinity (106). Affinity is above average with Gen X (113), slightly below average for Gen Y (97) and average for Gen Z (108).