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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hira Sweets performance in the India and how they change over time
See what factors influence Hira Sweets performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hira Sweets is ahead of most brands
Sample of brands in the same percentile
An analysis of Hira Sweets' competitors in the India
An analysis of Hira Sweets' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hira Sweets holds a Market Performance percentile of 57, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to competitors like Nagpur Restaurant, Phurr, Vivaha Bhojanambu, Earth Cafe, Pop Tate's, and Samosa Party, who share a similar percentile.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Hira Sweets has an overall CSAT of 65%, a 2.9 percentage point increase year-over-year. CSAT varies by state: Uttar Pradesh (69%), Haryana (64%), and Delhi (53%). This indicates generally positive customer sentiment, with room for improvement in Delhi.
Average Check (transaction value) indicates spending per customer. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
The overall Average Check for Hira Sweets is INR 616.5, an 8.8% increase year-over-year. Average Check varies by state: Uttar Pradesh (INR 608.7) and Delhi (INR 605.8). This suggests increased customer spending compared to the previous year.
Outlet count indicates brand reach and market presence. Tracking this KPI reveals expansion progress and potential market saturation levels.
Hira Sweets has the following number of outlets by state: Uttar Pradesh (17), Delhi (12), Haryana (3), and Madhya Pradesh (1). This shows a strong presence in Uttar Pradesh and Delhi, with smaller operations in Haryana and Madhya Pradesh.
Competitor analysis identifies key rivals and customer overlap. This informs competitive strategies and helps differentiate the brand in the market.
The top competitors for Hira Sweets, based on customer cross-visitation, are Haldiram's (10.44%), McDonald's (7.90%), Bikanervala (6.21%), Domino's Pizza (4.23%), and Burger King (2.96%). This indicates significant customer overlap with these major food chains.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service delivery.
Traffic workload for Hira Sweets peaks between 17:00 and 21:00, with the highest workload at 20:00 (66.70). The lowest traffic occurs between 0:00 and 5:00. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Hira Sweets' consumer base shows a high affinity towards women (78%) and men (110%). Among generations, Gen X is overrepresented (126%), while Gen Y (97%) and Gen Z (94%) are slightly underrepresented relative to the average consumer.