Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hidakaya performance in the Japan and how they change over time
See what factors influence Hidakaya performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hidakaya' competitors in the Japan
An analysis of Hidakaya' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hidakaya is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hidakaya's market performance is in the top 1% in Japan's Cafe & Restaurants industry, which is a leading position. This percentile shows a strong market standing relative to competitors like Ringer Hut, Hoshino Coffee, Yudetaro, Kourakuen, Domino's Pizza, and Uomori, all positioned within a similar range.
Customer satisfaction (CSAT) reflects how well the brand meets customer expectations, influencing loyalty and repeat business.
Hidakaya's overall customer satisfaction is 65%, a decrease of 1.7 percentage points year-over-year. CSAT varies by location, with Ibaraki Prefecture at 69% and Saitama Prefecture at 60%. The trend shows some fluctuation over the period, impacting overall customer perception of the brand.
Average check reveals customer spending per visit, vital for revenue analysis and pricing strategy optimization.
Hidakaya's average check is 1.1K JPY, an increase of 8.8% year-over-year. Chiba Prefecture has an average check of 1.1K JPY, while Kanagawa and Saitama prefectures average 1K JPY. Average check fluctuated slightly during the observed months.
Number of outlets indicates brand's reach and market presence, impacting accessibility and brand recognition.
Hidakaya has a total of 40 outlets in Saitama Prefecture, 32 in Kanagawa Prefecture, and 29 in Chiba Prefecture. Other prefectures like Hyogo, Fukuoka, Ibaraki, Aichi, and Hokkaido each have a smaller presence of 1 to 2 outlets. This distribution shows the brand's concentration in specific regions.
Competitor analysis helps understand market dynamics and identify competitive threats and opportunities for differentiation.
Hidakaya's top competitors include McDonald's (15.59% cross-visitation), two brands represented as '店' (15.35% and 13.25%), Yoshinoya (10.54%), and Sukiya (8.97%). High cross-visitation suggests that customers frequently visit these brands alongside Hidakaya.
Understanding traffic workload helps optimize staffing and resource allocation to meet demand effectively.
Hidakaya experiences peak traffic workload between 11:00 and 21:00, with the highest traffic around 12:00 (70.79%). Traffic is significantly lower during the early morning hours. This data informs staffing and operational strategies.
Understanding consumer segments allows for targeted marketing and product development strategies tailored to specific demographics.
Hidakaya's customer base shows an affinity index of 122 for men and 66 for women. Among generations, Gen X has an affinity index of 121, Gen Y has an affinity index of 78, and Gen Z has an affinity index of 109. These indices suggests an overrepresentation of men and Gen X within Hidakaya's consumer base.