Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hermes performance in the Italy and how they change over time
See what factors influence Hermes performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hermes' competitors in the Italy
An analysis of Hermes' competitors in the Italy
In Cafés & Restaurants
·Jun – Aug 25
Hermes is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hermes' market performance in Italy's Cafe & Restaurants industry is average/above average, with a percentile of 51. This indicates a moderate market presence. Performance peers in the same percentile range include Ce Stamo A Pensà, Trattoria Da Rino, Vivoli, Kiste' - La pizza artigianale, Rivareno Gelato, and Diego Vitagliano Pizzeria.
Customer satisfaction reflects customer loyalty and impacts brand reputation, influencing repeat business and word-of-mouth referrals.
Hermes' overall customer satisfaction in Italy is 57%, a decrease of 6.7 percentage points year-over-year. Satisfaction varies by state, with Trentino – Alto Adige/Südtirol and Lombardy showing 62%, Veneto at 56%, and Emilia-Romagna at 36%. The trend shows fluctuations in CSAT over the observed months.
Average check measures the average spending per customer, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for Hermes in Italy is 15.2 EUR, a 36.9% increase year-over-year. By state, Trentino – Alto Adige/Südtirol shows 15.1 EUR, while Emilia-Romagna has 11.7 EUR. The average check value fluctuated between 11.09 EUR and 22.63 EUR during the observed period.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and potential revenue generation.
Hermes has a varying number of outlets across Italian states. Trentino – Alto Adige/Südtirol has 6 outlets, Tuscany has 4, Lombardy has 2, and both Veneto and Emilia-Romagna have 1 outlet each. This distribution highlights regional focus.
Competitor analysis identifies key players and their market share, informing competitive strategies and differentiation efforts.
Hermes' top competitors in Italy's Cafe & Restaurants industry, based on cross-visitation, are Autogrill (32.43%), McDonald's (12.62%), Chef Express West Campagnola (7.92%), Burger King (2.72%), and MyChef (2.48%). This indicates significant customer overlap with these brands.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
Hermes experiences peak traffic workload between 8:00 and 14:00, with the highest workload at 13:00 (55.37%). Traffic is lowest between 0:00 and 5:00. This data informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups.
Hermes' customer base in Italy shows a higher affinity among women (69% relative representation) and Gen X (139% relative representation). Gen Y is at 63% relative representation, while Gen Z is at 36% relative representation. This suggests targeted marketing towards women and Gen X could be effective.