Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hermes performance in the Italy and how they change over time
See what factors influence Hermes performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hermes' competitors in the Italy
An analysis of Hermes' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hermes is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hermes holds a leading position with a market performance percentile of 99 in Italy's Cafe & Restaurants industry. This indicates a very strong market standing. Performance peers Fresco, Sfoglia Rina, Capricci, Kiste' - La pizza artigianale, Ciauru i mari and Trentaquattro Roma XXXIV are on the same percentile range.
Customer Satisfaction reflects customer loyalty, directly impacting revenue and brand reputation. Monitoring CSAT is crucial for identifying areas needing improvement.
Overall customer satisfaction for Hermes is 55%, a decrease of 8 percentage points year-over-year. Satisfaction varies by state, with Lombardy at 62% (down 31.3pp) and Trentino – Alto Adige/Südtirol at 61% (down 7.9pp) while Veneto shows an increase (up 1.7pp). Emilia-Romagna shows lowest CSAT 34% (down 24.7pp). Recent monthly CSAT fluctuated between approximately 44% and 65%.
Average Check reveals spending patterns and pricing effectiveness. It helps optimize revenue strategies by understanding customer transaction values.
The average check for Hermes is 15.2 EUR, a 36.9% increase year-over-year. Trentino – Alto Adige/Südtirol shows an average check of 15.1 EUR, while Emilia-Romagna has 11.7 EUR. Monthly data ranged from approximately 11.09 EUR to 22.63 EUR.
Number of Outlets shows market presence and expansion. Tracking outlet distribution informs strategic decisions about growth and market coverage.
Hermes has a total of 14 outlets in Italy. Trentino – Alto Adige/Südtirol has the highest number of outlets with 6. Tuscany has 4 outlets, Lombardy has 2, and both Veneto and Emilia-Romagna have 1 outlet each.
Competitor analysis identifies market rivals. Understanding cross-visitation helps in strategic positioning and customer retention efforts.
Autogrill is the top competitor with a 32.43% cross-visitation rate. McDonald's has a 12.62% rate. Burger King's cross-visitation rate is 2.72%, MyChef has 2.48%, and NUEVO Foodland shows 1.73%.
Traffic Workload reveals peak hours, optimizing staffing and resource allocation to meet demand effectively and enhance customer experience.
Peak traffic for Hermes occurs between 8 AM and 6 PM, peaking at 1:00 PM with a traffic workload of 57.88. The lowest traffic workload is between 1 AM and 5 AM.
Consumer segments help tailor marketing. Gender and Generation insights inform targeted strategies and resonate with specific customer groups.
Women are over-represented with an affinity of 71% whereas Men are 124%. Gen X is significantly over-represented with an affinity of 139%, Gen Y shows affinity of 63% while Gen Z is under-represented with an affinity of 36%.