Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mennella performance in the Italy and how they change over time
See what factors influence Mennella performance in the Italy and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mennella' competitors in the Italy
An analysis of Mennella' competitors in the Italy
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mennella is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Mennella, with a market performance percentile of 99 in Italy, is a leading brand in the Cafe & Restaurants industry. This high percentile indicates a strong market presence, meaning that Mennella attracts more customers than most of its competitors. Several performance peers, including Fattoria Toccaferro, COSTA DEL SUD, Antica Focacceria San Francesco, Hamerica's, Meat Crew - American Burger, and Croce del Sud also share the same leading top percentile.
CSAT reflects customer loyalty, directly impacting revenue and brand reputation in the competitive Cafe & Restaurants sector.
Mennella's overall customer satisfaction (CSAT) is 79%, with a 2 percentage point decrease year-over-year. In Campania, the CSAT is also 79%, mirroring the overall trend. This indicates a need to address potential issues affecting customer experience to maintain loyalty and attract new customers. CSAT value decreased during the analyzed period.
Outlet count indicates market reach, influencing brand accessibility and revenue potential across different locations.
Mennella has 16 outlets in Campania, representing its entire presence in the region. This concentrated presence suggests a strategic focus on Campania, where it maintains a significant foothold in the market.
Identifying top competitors helps refine strategies by understanding where customers also go, revealing direct competition.
Mennella's top competitors are L'Antica Pizzeria da Michele (11.84% cross-visitation), Sorbillo (8.46%), Tandem (4.44%), Pasticceria Poppella (4.23%), and McDonald's (4.23%). These brands attract customers who also visit Mennella, indicating direct competition for the same customer base. Understanding these competitors' strengths and weaknesses can inform strategies to enhance Mennella's appeal.
Traffic workload by hours shows peak times, optimizing staffing and resource allocation for better service.
Mennella experiences its highest traffic workload between 16:00 and 19:00, peaking at 18:00 with a traffic workload of 63.08. This indicates that Mennella should optimize staffing and resources during these peak hours to provide the best service and maximize sales.
Analyzing consumer segments allows targeted marketing, improving engagement and brand affinity among key demographics.
Mennella's consumer base shows an overrepresentation of women (88%) and underrepresentation of men (110%). Gen Y (118%) and Gen Z (151%) show high affinity, while Gen X (79%) is under-indexed. Targeted marketing and product offerings should cater to the preferences of the overrepresented consumer segments.