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Managing Partner, Global Business Development
See what factors influence Heide-Bäckerei Meyer performance in the Germany and how they change over time
See what factors influence Heide-Bäckerei Meyer performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Heide-Bäckerei Meyer' competitors in the Germany
An analysis of Heide-Bäckerei Meyer' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Heide-Bäckerei Meyer is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Heide-Bäckerei Meyer is a leading brand with a 99th percentile, indicating a strong market presence. Performance peers include Deli Tadka, Bäckerei Schmidt, YipekYoli Seidenstraße, Factory, Bob's, and Namaste Erlangen | Indisches Restaurant Erlangen, all within the top 1%.
Customer Satisfaction reflects brand perception, influencing loyalty and repurchase rates. High CSAT scores can lead to positive word-of-mouth and increased revenue.
Customer Satisfaction for Heide-Bäckerei Meyer is strong, with an overall CSAT of 80%, a 3.6 percentage point increase year-over-year. In Lower Saxony, CSAT is also 80%, with a 4.2 percentage point increase. This indicates improved customer perception.
Average Check measures customer spending per visit, revealing pricing strategy effectiveness and customer purchasing habits.
The average check for Heide-Bäckerei Meyer is 7.8 EUR, a 1.8% decrease year-over-year. In Lower Saxony, the average check is 7.9 EUR, showing no change. This suggests a slight decrease in spending per customer.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Top competitors for Heide-Bäckerei Meyer include McDonald's (11.44% cross-visitation), Burger King (6.86%), Bäckerei Leifert GmbH (3.59%), Bäckerei Vatter (2.61%), and Sander's Backstube (2.29%). This shows significant competition from fast-food chains and other bakeries.
Consumer segment analysis informs targeted marketing by understanding demographic preferences.
The customer base has a high affinity for men (111%) and Gen X (112%), meaning that the brand is significantly over-indexed for those customer segments. The brand is under-indexed by women (80%), Gen Y (53%), and Gen Z (21%).