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Managing Partner, Global Business Development
See what factors influence Hayal Kahvesi performance in the Turkey and how they change over time
See what factors influence Hayal Kahvesi performance in the Turkey and how they change over time
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hayal Kahvesi' competitors in the Turkey
An analysis of Hayal Kahvesi' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hayal Kahvesi is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals the brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Hayal Kahvesi's Market Performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Turkey. This high percentile means the brand captures a significant share of customer traffic. Performance peers in the same percentile: Sultan Cop Sis, Bombay Masala Indian Restaurant, Caffé di Toeé, ORHAN ASPAVA, DönerBank, Sifon Gastropub.
Customer Satisfaction (CSAT) is a crucial indicator of customer loyalty and business success, reflecting the quality of experiences provided by Hayal Kahvesi.
Hayal Kahvesi's overall CSAT is 70%, a significant 7.9 percentage point increase year-over-year, indicating improved customer experiences. The Marmara Region shows particularly high satisfaction (90%) with a substantial growth of 31.2 percentage points. Aegean Region has 73% satisfaction with a 2.7 percentage point increase. This shows a strong positive trend in customer sentiment across key regions.
Average Check reflects the amount customers spend per visit, influencing revenue. Tracking changes indicates pricing power and perceived value.
The overall Average Check for Hayal Kahvesi is 685.9 TRY, a 12.5% increase year-over-year, suggesting customers are spending more per visit. The Aegean Region leads with an average check of 884.7 TRY, while the Marmara Region's average check is 556 TRY. This growth indicates enhanced revenue generation per customer.
Number of Outlets indicates brand reach and expansion strategy, vital for market penetration and revenue growth across regions.
Hayal Kahvesi has a total of 13 outlets across Turkey. The Marmara Region has the highest number of outlets (5), followed by the Aegean Region (4). The Black Sea, Mediterranean, and Eastern Anatolia Regions each have 2, 1, and 1 outlets respectively. This distribution highlights key areas of operation and potential expansion opportunities.
Identifying key competitors through cross-visitation helps in strategic benchmarking and understanding customer preferences within the industry.
Hayal Kahvesi's customers also frequently visit Köfteci Yusuf (7.74%), Starbucks (7.14%), Mado (5.36%), Burger King (3.57%), and Kahve Dünyası (2.98%). These brands represent Hayal Kahvesi's main competitors, indicating where customers go as alternatives.
Understanding traffic workload by hours allows Hayal Kahvesi to optimize staffing, resource allocation, and marketing efforts during peak times.
Hayal Kahvesi experiences peak traffic workload between 19:00 and 22:00, reaching 42.94% to 48.71% of daily activity. The lowest traffic occurs between 3:00 and 7:00. This information is crucial for staffing and optimizing service during busy periods.
Analyzing consumer segments by Gender and Generation is strategically important as affinity insights inform targeted marketing and positioning strategies.
Among Hayal Kahvesi's consumers, women are overrepresented (64%), while men (119%) are also significantly present. Gen Y shows the highest affinity (137%), indicating a strong connection. These insights help tailor marketing efforts to specific demographic groups.