Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Harry's Café de Wheels performance in the Australia and how they change over time
See what factors influence Harry's Café de Wheels performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Harry's Café de Wheels' competitors in the Australia
An analysis of Harry's Café de Wheels' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Harry's Café de Wheels is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference within the Cafe & Restaurants industry, showing competitive standing.
Harry's Café de Wheels is a leading brand with a market performance percentile of 97, placing it in the top 3% of brands in Australia's Cafe & Restaurants industry. This indicates a strong market presence relative to its peers like Salsa's Fresh Mex, Hong Kong Chef, Logan & Albert Hotel, ROTI BAR, Grandalfs Burgers & Tacos, and Miss Ping's, which share a similar market position.
Customer satisfaction indicates brand loyalty and service quality, crucial for retaining customers and attracting new ones through positive reviews.
Harry's Café de Wheels has an overall customer satisfaction (CSAT) score of 76%, a decrease of 3.2 percentage points year-over-year. In New South Wales, the CSAT is also 76%, with the same decrease. A decrease indicates areas for improvement in customer experience.
Average check reflects customer spending habits, informing pricing strategies and menu optimization to maximize revenue per transaction.
The overall average check for Harry's Café de Wheels is 17.8 AUD, reflecting a 3.9% decrease year-over-year. In New South Wales, the average check is also 17.8 AUD, showing no growth. This suggests a need to evaluate pricing strategies and promotional offers.
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and accessibility to customers in various locations.
Harry's Café de Wheels has 12 outlets in New South Wales. Maintaining this number indicates a stable presence in the state without recent expansion or contraction. It could mean a focused approach for current locations.
Competitor analysis reveals market dynamics, helping to identify opportunities for differentiation and strategic positioning against key players.
The top competitors for Harry's Café de Wheels, based on customer cross-visitation, are Hungry Jack's Burgers (4.17%), McDonald's (4.17%), El Jannah Chicken (2.78%), Anita Gelato (2.78%) and The Squire's Landing (2.78%). Understanding these preferences helps in refining marketing and offerings.
Understanding traffic workload by hour reveals peak operational times, enabling optimized staffing and resource allocation for customer satisfaction.
Harry's Café de Wheels experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest at 1:00 PM (53.19), indicating when most customers visit. The lowest workload is between 1:00 AM and 5:00 AM. Staffing should be adjusted to align with these fluctuations.
Analyzing consumer segments allows for targeted marketing, tailoring products and messages to resonate with specific demographic groups.
Harry's Café de Wheels attracts more women (83%) than men (113%) as indicated by the affinity index. Gen Z (168%) and Gen X (129%) show a higher affinity than Gen Y (85%). Tailoring marketing and offerings towards these segments may enhance engagement.