Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Harold's performance in the Malaysia and how they change over time
See what factors influence Harold's performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Harold's' competitors in the Malaysia
An analysis of Harold's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Harold's is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength versus competitors, reflecting customer preference and overall business health in the industry.
Harold's holds a leading market position (94th percentile) indicating strong customer preference. Peers like Ayam Garam Aun Kheng Lim, Churchill Lounge, 蒥香海鲜饭店, Kak Liha Chicken Rice, Restoran Nasi Lemak Tamparuli and Ho Seng Kee share this percentile.
Customer satisfaction is key as it directly influences loyalty, repurchase rates, and positive word-of-mouth, affecting long-term revenue.
Overall customer satisfaction is 64%, a decrease of 9 percentage points year-over-year. Negeri Sembilan shows the highest satisfaction at 69% with a 5.1 percentage point increase, while Perak shows the lowest at 46% with a significant decrease of 24.7 percentage points.
Outlet count indicates brand reach and market presence. Expanding outlets can increase accessibility and drive revenue growth.
Harold's has 9 outlets in Perak, 5 in Johor, 4 in Kedah, 3 each in Terengganu and Negeri Sembilan, 2 in Malacca, and 1 each in Selangor, Penang, Kelantan, and Pahang. Perak has the highest outlet presence.
Analyzing competitors shows the brand's relative position, guiding strategies for differentiation and market share gains.
KFC is the top competitor with a 21.74% cross-visitation rate, followed by McDonald's at 13.04%. Nasi Lemak Tanglin, LeNu Chef Wai's Noodle Bar, and Chai & Chapati each have an 8.70% cross-visitation rate.
Traffic workload data by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Traffic peaks between 10 AM and 9 PM, with the highest activity from 4 PM to 6 PM (55.11%-55.70%). Minimal traffic occurs between midnight and 7 AM.
Consumer segment insights enable targeted marketing, improving engagement and ROI by aligning with specific group preferences.
Women are slightly over-represented (101%) compared to men (99%). Gen X (152%) and Gen Z (151%) show high affinity, while Gen Y (37%) is under-indexed, suggesting different engagement levels.