Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Harold's performance in the Malaysia and how they change over time
See what factors influence Harold's performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Harold's' competitors in the Malaysia
An analysis of Harold's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Harold's is in the lower 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Harold's market performance is at the 25th percentile, indicating a below average market standing. This means Harold's captures less foot traffic compared to most competitors in Malaysia's Cafe & Restaurants industry. Performance peers in the same percentile range include Eastern Kopitiam, Mixue Ambangan Heights, Chi-Gui Mala Hotpot 赤鬼麻辣火锅 (Mid Valley Southkey), 小日子 Little Days Cafe, Jing Cheng Beijing Roasted Duck, and Chibana Cafe.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Harold's overall CSAT is 71%, a 1.8 percentage point increase year-over-year. Johor shows high satisfaction (82%), while Perak's CSAT is lower (55%) with a significant decrease. This suggests regional differences in customer experience that Harold's should investigate and address.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Harold's has 9 outlets in Perak, the highest number among the listed states. Johor has 5, Kedah 4, Terengganu and Negeri Sembilan each have 3, Malacca has 2, and Selangor, Penang, Kelantan and Pahang each have 1. This distribution highlights Perak as a key market for Harold's.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Harold's customers also visit Chai & Chapati, Secret Recipe, Nasi Kandar Line Q, Tea Garden, and McDonald's. Each of these competitors has a cross-visitation rate of 11.11%. This indicates shared customer base and potential areas for Harold's to differentiate itself.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Harold's experiences peak traffic between 9 AM and 9 PM, with the highest workload between 6 PM and 8 PM. Traffic is minimal during early morning hours. This data informs staffing and promotional strategies to optimize service during peak times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Harold's customer base shows a high affinity among women (index 112) and Gen Y (index 110), suggesting these segments are overrepresented. Gen Z (index 75) are underrepresented. Marketing efforts should consider the preferences of women and Gen Y, while exploring strategies to attract Gen Z.