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Managing Partner, Global Business Development
See what factors influence Hardee's performance in the Oman and how they change over time
See what factors influence Hardee's performance in the Oman and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hardee's' competitors in the Oman
An analysis of Hardee's' competitors in the Oman
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hardee's is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, reflecting competitive strength and customer preference within the cafe & restaurant industry.
Hardee's holds a leading position with a market performance of 98 in Oman, placing it in the top 2% of Cafe & Restaurants. This indicates high customer preference compared to peers such as مطعم اسطنبول جاردينيا, Turkish House Restaurant, Tea Time, Meraj Restaurant, فروج ابو العبد المعبيلة, and Marmara Al Turkey restaurant, which all have the same percentile.
CSAT reflects brand perception. High scores boost loyalty, while low scores signal issues needing attention to retain customers and improve brand image.
Hardee's customer satisfaction (CSAT) in Oman is 77%, a 3.7 percentage point increase year-over-year. In Muscat Governorate, CSAT is also 77%, reflecting good customer experience and an 11.7 percentage point growth. The CSAT has fluctuated between 57.14 and 93.33 during the observed period.
Average check reveals spending patterns. Monitoring it helps tailor offers, optimize pricing, and understand customer value for revenue growth.
Hardee's average check in Oman is 3.4 OMR, a 25.8% decrease year-over-year. In Muscat Governorate, the average check is 3.6 OMR. The average check remained approximately 3.58 OMR during the period from May to July 2025.
Outlet count indicates market reach. Growth signifies expansion, while decline suggests contraction, reflecting brand investment and market penetration.
Hardee's has 11 outlets in Muscat Governorate, 1 in Ad Dakhiliyah Governorate, and 1 in Dhofar Governorate. The majority of Hardee's locations are concentrated in the Muscat Governorate, indicating a strong presence in that region.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract customers and gain a competitive edge.
Hardee's customers in Oman also visit KFC (22.22%), McDonald's (15.56%), and Pizza Hut (11.11%). Old Turkish Restaurant & Coffee Shop مطعم و مقهى التركي القديم and Starbucks are also visited by Hardee's customers (6.67% each). This suggests that Hardee's competes primarily with other fast-food chains.
Traffic workload shows peak hours. Analyzing it optimizes staffing, resource allocation, and service efficiency to improve customer experience.
Hardee's in Oman experiences peak traffic workload between 20:00 and 23:00, with the highest workload at 22:00 (60.63%). Traffic is minimal between 4:00 and 9:00. This information can be used to optimize staffing during peak hours.
Consumer segments highlight key demographics. Understanding gender and generation helps tailor marketing and product strategies for better engagement.
For Hardee's in Oman, men are overrepresented with an affinity index of 125, while women are underrepresented with an index of 28. Gen X has a very high affinity (208), while Gen Y has an affinity of 92, indicating higher relative engagement from Gen X.