Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hardee's performance in the Egypt and how they change over time
See what factors influence Hardee's performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hardee's' competitors in the Egypt
An analysis of Hardee's' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hardee's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength versus competitors, reflecting customer preference and foot traffic share.
Hardee's, with a market performance of 99, is a leading brand in Egypt's Cafe & Restaurants sector. This high percentile means Hardee's commands a significant portion of customer traffic, indicating strong brand preference versus peers like "قاعة المطاعم-food court", "Shrimp Zone Sheraton", "أسماك الأنوار المحمديه", "Zia Amelia Italian Restaurant", "KUFTA", and "High Burger", which also fall within the top 1%.
Customer satisfaction (CSAT) indicates brand perception and loyalty, directly impacting repeat business and revenue growth.
Hardee's overall CSAT in Egypt is 56%, a 15.1 percentage point increase year-over-year, suggesting improved customer experiences. Matruh shows the highest CSAT at 87%, with Cairo at 68% and Giza at 34%. The dynamic CSAT data shows a rising trend from May to July 2025, peaking at 64.81%.
Average check reflects spending per customer, crucial for assessing revenue trends and pricing strategy effectiveness.
Hardee's overall average check in Egypt is 369.4 EGP, up 11.9% year-over-year, indicating customers are spending more per visit. Matruh has the highest average check at 525 EGP, with Giza at 379.8 EGP and Cairo at 342.2 EGP. Average check rose between May and July 2025, reaching 433.33 EGP.
Outlet count indicates market presence and accessibility, crucial for brand visibility and customer reach.
Hardee's has 18 outlets in Cairo, making it the city with the highest number of locations. Giza has 10 outlets, followed by Matruh with 6, Alexandria with 4, and both Bani Sweif and Asyut with 1 each. This distribution shows a concentration of Hardee's outlets in the Cairo metropolitan area.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategy and market positioning.
McDonald's (14.66%), KFC (12.5%), and Pizza Hut (11.21%) are Hardee's top competitors in Egypt based on cross-visitation. This indicates a significant overlap in customer base. Koshary El Tahrir (6.90%) and Costa Coffee (5.17%) also draw customers from Hardee's.
Traffic workload distribution shows peak hours, enabling optimized staffing and resource allocation.
Hardee's in Egypt experiences peak traffic workload between 8 PM and 10 PM, reaching 63.89%. Traffic is also high from 4 PM to 7 PM. Conversely, traffic is lowest between 3 AM and 8 AM. Understanding these patterns allows for efficient staff scheduling and targeted promotions.
Consumer segment analysis by gender and generation enables targeted marketing and tailored product offerings.
Women are highly represented among Hardee's customers, while men are overrepresented. Gen X shows very high affinity towards Hardee's, whereas Gen Y is under-indexed. Gen Z are overrepresented among Hardee's consumers. These affinity insights are not percentage, and indicates engagement.