Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hap Chan performance in the Philippines and how they change over time
See what factors influence Hap Chan performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hap Chan' competitors in the Philippines
An analysis of Hap Chan' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hap Chan is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand strength and customer preference, crucial for competitive analysis and strategic decisions.
Hap Chan's Market Performance is at the 98th percentile, positioning it as a leading brand in the Philippines' Cafe & Restaurants industry. This high percentile indicates strong market presence and customer preference compared to its peers like Tablo Kitchen x Cafe, Ka Inato Main Branch, Chungdam Korean Restaurant Parqal, Hermanos Tapas, Kajun and Inari Sukiyaki - BGC.
CSAT is crucial for understanding customer loyalty and identifying areas for service improvement, impacting brand reputation and revenue.
Hap Chan's overall customer satisfaction (CSAT) stands at 58%, a 1.1 percentage point increase year-over-year. Metro Manila shows the highest CSAT at 62%, while Calabarzon has the lowest at 47% and a negative growth of -19.4pp. This indicates varying levels of customer experience across regions, necessitating targeted strategies.
Average check reflects spending per customer, impacting revenue and profitability. Monitoring this KPI is key for pricing and promotional strategies.
Hap Chan's overall average check is PHP 790.9, a 15.4% decrease year-over-year. Metro Manila shows the highest average check at PHP 729.2, while Calabarzon reports PHP 557.1. The decline indicates customers are spending less per visit, suggesting potential adjustments to menu or pricing.
Understanding main competitors and customer co-visitation is crucial for strategic positioning and identifying opportunities to gain market share.
Hap Chan's main competitors are McDonald's (28.57% cross-visitation), Jollibee (22.62%), Starbucks (15.48%), Burger King (7.14%), and Shakey's Pizza Parlor (5.95%). This shows a significant overlap in customer base with fast-food chains, suggesting Hap Chan may need to differentiate its offerings.
Understanding consumer demographics enables targeted marketing, improving engagement and brand resonance, maximizing the efficiency of campaigns.
Hap Chan shows a high affinity with women (72%) and Gen X (260%). Men index at 120%, indicating higher-than-average engagement compared to other brands in the same industry. Gen Y (65%) and Gen Z (79%) are relatively underrepresented, pointing to potential marketing adjustments.