Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hanabi performance in the Japan and how they change over time
See what factors influence Hanabi performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hanabi' competitors in the Japan
An analysis of Hanabi' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hanabi is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, competitive strength, and customer preference in the industry.
Hanabi is a leading brand with a 99th percentile market performance. This places it in the top 1% of Cafe & Restaurants in Japan. Peers such as 飯店, SHE WOLF DINER, 麺屋 まるたけ, PORCELLINO Perie Chiba, 餃子 小籠包 福包酒場 渋谷店 and もつ鍋仙頭 博多住吉店 have similar market positions.
CSAT reflects customer happiness. Tracking overall and location-specific CSAT helps identify areas for service improvement.
Overall customer satisfaction for Hanabi is 67%, down 7.6pp year-over-year. Ehime Prefecture shows a CSAT of 71% with a 7.8pp increase, while Aichi Prefecture has 67% CSAT, down 7.7pp. Recent CSAT scores fluctuate, indicating inconsistent customer experiences.
Average check indicates customer spending per visit. Monitoring this KPI helps assess pricing strategies and customer value.
The overall average check for Hanabi is 1.4K JPY, up 14.2% year-over-year. Aichi Prefecture matches the overall average check. Recent trends show a slightly increasing average check, suggesting customers are spending marginally more per visit.
Outlet count signifies brand reach. Changes in outlet distribution reveal expansion or contraction strategies within regions.
Hanabi has 25 outlets across Japan, with 18 in Aichi Prefecture. Other prefectures have fewer outlets. This shows a high concentration of outlets within the Aichi Prefecture.
Competitor analysis identifies key players attracting similar customers, informing competitive strategies and differentiation efforts.
Hanabi's customers also visit Ramen Yamaokaya (8.84% cross-visitation), McDonald's (7.73%), Yoshinoya (6.63%), CoCo Ichibanya (6.63%), and Starbucks (6.63%). These are key competitors attracting Hanabi's customer base.
Traffic workload reveals peak hours. Optimize staffing and promotions during high-traffic times for better customer experience.
Hanabi's peak traffic hours are from 11 AM to 1 PM, with a high workload around noon (59.48). Traffic is minimal before 10 AM and drops significantly after 9 PM. This suggests lunch time is the most popular time.
Consumer segments (Gender, Generation) guide marketing. Affinity identifies groups with higher interest for targeted campaigns.
Women show a high affinity (75%) for Hanabi, while Men affinity index is 116. Gen X has a high affinity (159%), while Gen Y’s affinity is 90 and Gen Z affinity index is 47. Marketing can be focused on those affinity indexes.