Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Haiky performance in the Germany and how they change over time
See what factors influence Haiky performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Haiky' competitors in the Germany
An analysis of Haiky' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Haiky is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Haiky, with a market performance of 99 in Germany's Cafe & Restaurants sector, is a leading brand, indicating a strong competitive position. Performance peers in similar range are Hardys Bar and Restaurant, 12 Apostel, Stadtbäckerei Gatenbröcker, Bäckerei Weiss, Autohof Europa Park Rasthof K.H.Schneider Rasthof GmbH, Fährhaus Meersburg.
Customer satisfaction reflects brand perception and loyalty, crucial for retention and growth in the competitive cafe & restaurant industry.
Haiky's overall customer satisfaction in Germany is 53%, a 5.6 percentage point increase year-over-year. Hesse and Bavaria show the highest satisfaction at 58%, though Hesse experienced a decrease. Baden-Württemberg shows lowest satisfaction. Customer satisfaction increased from May to July 2025.
Average check reveals customer spending habits, vital for revenue forecasting and menu optimization in the cafe & restaurant business.
Haiky's overall average check in Germany is 12.2 EUR, a 4.9% increase year-over-year. North Rhine-Westphalia has the highest average check at 13.1 EUR. Lower Saxony shows the lowest average check. The average check fluctuated between May and July 2025.
Outlet count indicates brand reach and market presence, key for assessing competitive landscape and expansion opportunities.
Haiky has the most outlets in Bavaria (9), followed by Hesse (8). North Rhine-Westphalia has 4, Lower Saxony 2, and Bremen and Baden-Württemberg each have 1. This distribution shows regional strengths in market coverage.
Competitor analysis identifies key market rivals and their customer overlap, informing strategies to differentiate and attract customers.
The top competitors for Haiky, based on customer cross-visitation, are NORDSEE (6.25%), KFC (4.69%), McDonald's (4.69%), Burger King (4.69%), and ALEX (3.13%). This indicates a customer base that also frequents fast-food and casual dining chains.
Understanding traffic workload helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Haiky experiences peak traffic workload between 11 AM and 5 PM, with the highest volume around 12 PM. There is minimal traffic before 9 AM and after 8 PM, indicating operational hours should focus on the midday and afternoon periods.
Analyzing consumer segments enables tailored marketing, optimizing engagement and brand resonance with specific demographics.
Haiky's consumer base shows a high affinity for women (index 119) and Gen Y (index 136), indicating these groups are overrepresented among Haiky customers. Gen X (index 76) is underrepresented, whereas male segment is 89. These insights suggest targeted marketing for these demographics.