Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Haferkater performance in the Germany and how they change over time
See what factors influence Haferkater performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Haferkater' competitors in the Germany
An analysis of Haferkater' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Haferkater is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Haferkater's market performance is at the 45th percentile, indicating a below average/lagging market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include The Visit Coffee & Eatery, Ma Pasta, Bäckerei u. Konditorei Musswessels GmbH & Co. KG, Niddafeld Schnitzelhaus, Müller & Egerer Bäckerei, and Backhaus Mahl GmbH & Co. KG.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Haferkater's overall customer satisfaction is 83%, a 0.9pp increase year-over-year, indicating positive customer sentiment. Hesse shows the highest satisfaction at 100%, while Bremen shows the lowest at 81%. This suggests regional variations in customer experience that may warrant further investigation.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Haferkater's overall average check is 6.8 EUR, a 6.5% decrease year-over-year. Bavaria has the highest average check at 7.9 EUR, while Baden-Württemberg has an average check of 6.2 EUR. The decrease suggests potential pricing or product mix adjustments may be needed.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Haferkater has the most outlets in North Rhine-Westphalia (6), followed by Bavaria (4). Bremen, Saxony-Anhalt, Rhineland-Palatinate and Saxony each have only 1 outlet. This distribution highlights key markets for Haferkater and potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Haferkater's top competitors based on cross-visitation are McDonald's (4.94%), L'Osteria (3.09%), Hans im Glück (2.47%), 60 seconds to napoli (1.85%), and Burger King (1.85%). This indicates that customers who visit Haferkater also frequent these establishments, suggesting potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Haferkater experiences peak traffic between 8 AM and 6 PM, with the highest workload around 1 PM (55.46). Traffic is minimal between 10 PM and 5 AM. This data informs staffing schedules to match customer demand throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women (134 affinity index) are overrepresented among Haferkater's consumers, while men (79 affinity index) are underrepresented. Gen Y (151 affinity index) and Gen Z (210 affinity index) show high affinity, while Gen X (54 affinity index) is underrepresented. This suggests a strong appeal to younger, female demographics.