Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Grand Imperial Restaurant performance in the Malaysia and how they change over time
See what factors influence Grand Imperial Restaurant performance in the Malaysia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Grand Imperial Restaurant' competitors in the Malaysia
An analysis of Grand Imperial Restaurant' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Grand Imperial Restaurant is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's foot traffic share, revealing competitive strength and customer preference in its industry.
Grand Imperial Restaurant holds a leading market position at the 97th percentile. This signifies it captures a significant share of customer traffic compared to its peers, indicating strong brand preference and competitive advantage in Malaysia's Cafe & Restaurants industry. Performance peers in the same range include: Valley in Cafe and Bar, Wolf & Turtle Coffee, Wangsa Maju, ZUKKINI, BiBiChik Restaurant, Hadramot Highlands مطعم حضرموت, and Mixue @ Seberang Jaya (Jalan Todak).
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and long-term revenue. Positive CSAT drives repeat business.
The overall customer satisfaction for Grand Imperial Restaurant is 75%, a decrease of 1.4 percentage points year-over-year. Satisfaction is highest in Pahang (84%), with notable growth of 11.4 percentage points. Kuala Lumpur and Selangor show lower CSAT (73% and 71%, respectively) with a decrease. Monitoring and addressing the satisfaction decline in Kuala Lumpur and Selangor is crucial.
Average check reflects customer spending per visit, indicating perceived value and menu pricing effectiveness. Higher average check can boost revenue.
The overall average check for Grand Imperial Restaurant is 148.9 MYR, a 10.3% increase year-over-year, indicating customers are spending more per visit. Kuala Lumpur has the highest average check at 153.9 MYR. While Pahang has the lowest average check (130 MYR). This provides insights into regional spending habits.
Outlet count shows brand reach and accessibility. More outlets can increase market presence and customer convenience, driving revenue growth.
Grand Imperial Restaurant has an equal number of outlets in Selangor and Kuala Lumpur, with 5 outlets each. Pahang has 2 outlets. This distribution indicates a strategic focus on these key regions, with a smaller presence in Pahang.
Identifying top competitors reveals direct rivals for customer traffic and market share, informing competitive strategies and differentiation efforts.
The top competitors for Grand Imperial Restaurant, based on customer cross-visitation, are Starbucks (11.39%), McDonald's (8.86%), ZUS Coffee (6.33%), Putien (5.06%), and The Brew House (5.06%). This suggests customers of Grand Imperial also frequent these establishments.
Traffic workload by hour reveals peak demand times, allowing for optimized staffing, resource allocation, and service efficiency.
Peak traffic for Grand Imperial Restaurant occurs between 12:00 PM and 2:00 PM, as well as between 7:00 PM and 9:00 PM. Minimal traffic is observed during the night. This pattern suggests the restaurant is popular for lunch and dinner.
Understanding consumer segments helps tailor marketing, optimize product offerings, and enhance customer engagement for targeted audience groups.
Grand Imperial Restaurant's customer base shows a stronger affinity towards women (85%) compared to men (112%). Gen X exhibits a high affinity (198%), while Gen Y (80%) and Gen Z (49%) are under-indexed. These insights inform targeted marketing and positioning strategies to maximize appeal.