Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Gong Cha performance in the Philippines and how they change over time
See what factors influence Gong Cha performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Gong Cha' competitors in the Philippines
An analysis of Gong Cha' competitors in the Philippines
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 2% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals a brand's competitive strength and customer preference within its industry, influencing strategic decision-making.
Gong Cha's market performance is in the 98th percentile, indicating a leading position within the Cafe & Restaurants industry in the Philippines. This suggests a strong market share. Performance peers in the same percentile range include La Carinderia, Ritz Cafe, Mister Kabab, SiR TREB - Taste of Love Cafe, 88wok, and Garlic 'n lemon bistro.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. High CSAT scores indicate positive customer experiences.
Gong Cha's overall customer satisfaction is 83%, a significant increase of 26.9 percentage points year-over-year, indicating improved customer perception. Metro Manila shows a CSAT of 55% with an 8.1 percentage point increase. The CSAT dynamic data shows fluctuations between May and July 2025, with values ranging from 57.14% to 87.01%.
Number of outlets indicates brand reach and market penetration, affecting accessibility and overall revenue potential in different regions.
Gong Cha has 47 outlets in Metro Manila, 21 in Calabarzon, and 17 in Central Luzon. Other regions have fewer outlets, signaling varied market saturation across the Philippines. Metro Manila accounts for the highest concentration of Gong Cha locations.
Competitive analysis identifies key players and customer preferences, enabling strategic positioning and targeted marketing efforts.
Gong Cha's top competitors, based on customer cross-visitation, are McDonald's (23.08%), Burger King (19.23%), Starbucks (19.23%), Jollibee (15.38%), and Chowking (15.38%). This suggests that Gong Cha customers also frequent these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service during peak hours.
Gong Cha experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around 5:00 PM. There is minimal to no traffic before 8:00 AM and after 9:00 PM. This data suggests the need for optimal staffing during peak hours.
Understanding consumer segments allows targeted marketing, tailoring strategies to specific demographics for improved engagement and ROI.
Women are over-represented among Gong Cha's consumers (Affinity Index 108), while men are under-represented (Affinity Index 94). Gen Z is significantly over-represented (Affinity Index 154), while Gen X (Affinity Index 61) and Gen Y (Affinity Index 91) are under-represented.