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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the Philippines and how they change over time
See what factors influence Gong Cha performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Gong Cha is in the lower 25% of brands
Sample of brands in the same percentile
An analysis of Gong Cha' competitors in the Philippines
An analysis of Gong Cha' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Gong Cha's MARKET PERFORMANCE is in the lower 25% in the Philippines' Cafe & Restaurants industry. This indicates a lagging market position relative to competitors like Kawa Ramen, Red Ribbon, Pep & Ronnie - Makati, Garlic 'n lemon bistro, Tim Ho Wan, and Bag of Beans, which share a similar percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. Higher CSAT often correlates with repeat business.
Gong Cha's overall CSAT is 70%, a 9.5 percentage point increase year-over-year. However, CSAT in Metro Manila is lower at 40%, with a 6.7 percentage point increase. This suggests improving customer satisfaction overall, but with regional disparities needing attention.
Outlet count indicates brand reach and market presence. Growth in outlets often signals expansion and increased accessibility for customers.
Gong Cha has 47 outlets in Metro Manila, representing the largest concentration. Calabarzon has 19, Central Luzon has 15, Ilocos Region has 7, and several other regions have fewer outlets. This shows a strong presence in Metro Manila with varying distribution across other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Gong Cha's customers also frequently visit McDonald's (31.58%), Starbucks (21.05%), Burger King (15.79%), Jollibee (15.79%), and Dean and Deluca (10.53%). This indicates these brands are key competitors for Gong Cha in the Philippines.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Gong Cha experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 4:00 PM to 6:00 PM. Traffic is minimal during early morning hours. This data informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for improved engagement.
Gong Cha's customer base shows a higher affinity among women (104) compared to men (96). Gen Y (159) shows a significantly higher affinity compared to Gen X (91). This suggests targeted marketing towards women and Gen Y could be effective.