Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Gong Cha performance in the South Korea and how they change over time
See what factors influence Gong Cha performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gong Cha' competitors in the South Korea
An analysis of Gong Cha' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Gong Cha holds a leading market performance in South Korea, ranking in the top 1% among Cafe & Restaurants. This indicates a strong competitive position. Performance peers like Tosogchon, 육전국밥 신촌점, EGG DROP, Vegan Kitchen, 최가네샤브버섯칼국수 성수직영점 and Mega Coffee share a similar position.
Customer satisfaction is key to brand loyalty. Higher CSAT scores usually link to better retention and positive word-of-mouth, affecting long-term growth.
Customer satisfaction for Gong Cha in South Korea is at 76%, a significant increase of 13.1 percentage points year-over-year. In Gyeonggi, CSAT is particularly high at 91%, up by 9.4 percentage points, indicating strong regional performance.
Outlet numbers indicate brand reach. More outlets can mean greater accessibility for consumers, boosting market share and overall brand presence.
Gong Cha has a significant presence in South Korea, particularly in Gyeonggi with 132 outlets. Other key regions include South Chungcheong (32 outlets) and South Gyeongsang (31 outlets).
Understanding competitors is key to strategic positioning. Knowing which brands share customers helps refine marketing and differentiate the brand.
Gong Cha's main competitors in South Korea include Starbucks (24.64% cross-visitation), McDonald's (8.70%), A Twosome Place (7.97%), Lotteria (4.35%), and Hollys Coffee (3.62%), indicating these brands share a customer base with Gong Cha.
Traffic workload reveals peak hours. Optimize staffing and promotions during high-traffic times for better customer experience and efficient operations.
Gong Cha experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 6:00 PM (50.60%). Traffic is significantly lower in the early morning hours, starting to increase from 7:00 AM.
Understanding segments helps refine marketing. Knowing gender and generation preferences enables more effective messaging and targeted campaigns.
Gong Cha's customer base is predominantly female (84% affinity), while men are under-indexed (111% affinity). Gen Z has high affinity (131% affinity) compared to Gen X (66% affinity) and Gen Y (92% affinity).