Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the South Korea and how they change over time
See what factors influence Gong Cha performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gong Cha' competitors in the South Korea
An analysis of Gong Cha' competitors in the South Korea
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Gong Cha is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha's market performance in South Korea is at the 45th percentile, indicating a below average/lagging position. This means Gong Cha captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Galbiga Masitda, 제주육로(the finest grilled restaurant), 팔덕식당 용인점, Tongue & Groove Joint, 마포곱창타운, and Mom's Touch.
Outlet count indicates brand reach and market presence. Tracking this metric informs expansion strategies and assesses competitive landscape dominance.
Gong Cha has a total of 302 outlets in South Korea. Gyeonggi has the highest number of outlets (133), followed by South Chungcheong (34) and South Gyeongsang (31). This distribution highlights key regions for Gong Cha's operations.
Understanding key competitors and customer cross-visitation patterns is crucial for strategic positioning and gaining a competitive edge in the market.
The top competitors for Gong Cha in South Korea, based on customer cross-visitation, are Starbucks (26.60%), McDonald's (10.64%), A Twosome Place (7.45%), KFC (4.26%), and BHC치킨 (4.26%). This indicates that a significant portion of Gong Cha's customers also visit these brands.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively throughout the day.
Gong Cha experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (51.13%). Traffic is significantly lower during the early morning hours, indicating the need for adjusted operational strategies based on time of day.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and brand affinity.
Women (77%) are over-represented among Gong Cha's consumers, while men (120%) are under-represented. Among generations, Gen Z (123%) shows high affinity, while Gen X (76%) and Gen Y (84%) are under-indexed. This suggests targeted marketing towards Gen Z and women may be particularly effective.