Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the Australia and how they change over time
See what factors influence Gong Cha performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Gong Cha is right in the middle
Sample of brands in the same percentile
An analysis of Gong Cha' competitors in the Australia
An analysis of Gong Cha' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Gong Cha's MARKET PERFORMANCE in Australia is at the 51st percentile, indicating an average market position. This means Gong Cha's foot traffic is on par with competitors like Butchers Buffet, DooBoo, MISC. Parramatta, Shinara BBQ Buffet, Souvlaki GR, and Memory Tongue Hotpot, which are in the same percentile range.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates. Tracking CSAT helps identify areas for improvement.
Gong Cha's overall CSAT in Australia is 60%, a slight decrease of 0.4 percentage points year-over-year. CSAT varies by state, with Australian Capital Territory showing the highest satisfaction (89%) and South Australia the lowest (44%). Queensland experienced a significant CSAT decrease (-6.5pp).
Outlet count indicates brand reach and market presence. Expansion strategies directly impact revenue and brand visibility.
Gong Cha has 62 outlets in New South Wales, making it the state with the highest number of locations. Queensland and Victoria each have 23 outlets. Tasmania and Northern Territory each have only 1 outlet, indicating a limited presence.
Identifying top competitors helps refine strategies. Cross-visitation data reveals shared customer base and competitive landscape.
McDonald's is the top competitor for Gong Cha in Australia, with a cross-visitation rate of 15.63%. KFC and Hungry Jack's Burgers also show significant cross-visitation (6.88% and 6.25% respectively), indicating shared customers.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours improves customer experience and efficiency.
Gong Cha experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (53.74%). Traffic is minimal between midnight and 8:00 AM. This data suggests optimal staffing during peak hours.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform personalized campaigns and product development.
Women (affinity index 118) are overrepresented among Gong Cha's consumers, while men (affinity index 85) are underrepresented. Gen Y (affinity index 119) shows high affinity, while Gen Z (affinity index 68) is underrepresented, suggesting targeted marketing opportunities.