Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the Australia and how they change over time
See what factors influence Gong Cha performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Gong Cha is right in the middle
Sample of brands in the same percentile
An analysis of Gong Cha' competitors in the Australia
An analysis of Gong Cha' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha's market performance in Australia is at the 51st percentile, indicating an average market standing within the Cafe & Restaurants industry. This means Gong Cha captures an average share of customer traffic compared to its peers. Performance peers in the same percentile range include Han Jan Brisbane 한잔, Sweet India, DooBoo, MISC. Parramatta, Monkey King Thai, and Shinara BBQ Buffet.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantage.
Gong Cha's top competitors in Australia, based on customer cross-visitation, are McDonald's (12.87%), KFC (6.93%), Hungry Jack's Burgers (4.46%), Guzman y Gomez (3.96%), and Subway (3.96%). This indicates that a significant portion of Gong Cha's customers also visit these fast-food chains, suggesting potential areas for competitive differentiation and marketing strategies.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Gong Cha experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 2 PM to 4 PM (53.90%). Traffic is minimal between midnight and 8 AM. This data suggests that staffing and resource allocation should be maximized during peak hours to ensure efficient operations and customer service.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
Gong Cha's customer base in Australia shows a high affinity among women (Index 121) and Gen Z (Index 121), indicating these segments are overrepresented compared to the average consumer. Gen Y also shows above-average affinity (Index 108). Men (Index 82) and Gen X (Index 94) are underrepresented, suggesting opportunities to increase engagement with these segments.