Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Gong Cha performance in the Australia and how they change over time
See what factors influence Gong Cha performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gong Cha' competitors in the Australia
An analysis of Gong Cha' competitors in the Australia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe industry.
Gong Cha's MARKET PERFORMANCE is at the 99th percentile, a leading position, indicating it captures a significant share of customer traffic. Peers like BrewDog, Armani Restaurant, Town and Country Pizza and Pasta, Seven Star Pocha, Hog's Breath Cafe and Costa Taco, share this top percentile.
Customer satisfaction (CSAT) measures how well brand meets customer expectations, impacting loyalty and repurchase rates, vital for sustainable growth.
Gong Cha's overall CSAT is 58%, a decrease of 1.2 percentage points year-over-year. CSAT varies by state, with the Australian Capital Territory showing the highest satisfaction at 94%, while Victoria has the lowest at 41%. This indicates regional differences in customer experience.
Outlet count indicates brand's market presence. Growth reflects expansion strategy, while distribution impacts accessibility and market coverage.
Gong Cha has 59 outlets in New South Wales, representing the highest concentration in Australia. Queensland and Victoria follow with 23 and 22 outlets, respectively, indicating strong regional presence. Tasmania and Northern Territory each have only 1 store.
Competitor analysis identifies key rivals. Understanding customer overlap reveals competitive pressures and informs strategies for differentiation and market share.
Gong Cha's top competitors based on customer cross-visitation are McDonald's (14.21%), KFC (7.11%), and Hungry Jack's Burgers (5.08%). Domino's Pizza and Guzman y Gomez are also significant competitors, each with 3.55% cross visitation.
Traffic workload indicates peak operational hours, informing staffing and resource allocation for optimal service and customer satisfaction.
Gong Cha experiences peak traffic workload between 10 AM and 8 PM, with the highest activity between 12 PM and 5 PM exceeding 52%. Minimal traffic occurs between midnight and 8 AM, suggesting operational adjustments based on demand.
Consumer segments reveal key demographics, enabling targeted marketing campaigns and tailored product offerings to improve engagement and ROI.
Gong Cha's customer base shows a higher affinity among women (116) compared to men (87). Gen Y shows the highest affinity (119) followed by Gen X (103) and Gen Z (67) is under-indexed suggesting tailored marketing needed.