Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence GOMU performance in the France and how they change over time
See what factors influence GOMU performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of GOMU' competitors in the France
An analysis of GOMU' competitors in the France
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
GOMU's market performance in France's Cafe & Restaurants industry is at the 53rd percentile, indicating an average/above average market standing. This means GOMU captures a moderate share of customer traffic compared to its competitors. Performance peers in the same percentile range include Noura, Antonio, Ninkasi, Häagen-Dazs, Chez Dora Bar Restaurant, and Le Procope.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
GOMU's overall CSAT in France is 71%, a 1.5 percentage point increase year-over-year, indicating improved customer satisfaction. The CSAT trend from May to July 2025 shows a slight decrease, suggesting potential areas for service improvement to maintain positive customer sentiment.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
GOMU's average check in France is 20 EUR, a 5.3% increase year-over-year, suggesting customers are spending more per visit. The average check trend from May to July 2025 shows a gradual increase, indicating successful upselling or price adjustments.
Outlet count reflects brand reach and market presence. More outlets can increase accessibility and brand visibility, driving revenue growth.
GOMU has 23 outlets in Metropolitan France. This number represents GOMU's current physical presence and capacity to serve customers in the region. Maintaining or expanding this number can impact market share.
Competitor analysis identifies key rivals and their market share. Understanding competitors' strengths and weaknesses informs strategic decision-making.
GOMU's top competitors in France, based on customer cross-visitation, are McDonald's (14.88%), Burger King (7.60%), KFC (6.94%), Quick (2.81%), and Chicken Street (2.31%). This indicates that customers who visit GOMU also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times. This data informs staffing, marketing, and operational decisions to optimize resource allocation.
GOMU's peak traffic workload in France occurs between 11 AM and 10 PM, with the highest traffic between 1 PM and 2 PM. There is minimal traffic between midnight and 10 AM. This data suggests optimal staffing and promotional strategies should focus on the peak hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and product development.
GOMU's customer base in France shows a high affinity towards women (93) and over-representation of Gen Y (129) and Gen Z (147). Gen X is under-indexed (53). This suggests marketing efforts should focus on attracting and retaining Gen Y and Gen Z customers, while also considering strategies to engage Gen X.