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Managing Partner, Global Business Development
See what factors influence Gigante Nordestino performance in the Brazil and how they change over time
See what factors influence Gigante Nordestino performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gigante Nordestino' competitors in the Brazil
An analysis of Gigante Nordestino' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gigante Nordestino is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
Gigante Nordestino is a leading brand with a market performance percentile of 99 in Brazil's Cafe & Restaurants industry. This high percentile indicates a strong market position relative to its peers. Competitors like Raiz Caipira, Temperani Trattoria, Tropical Banana, Nashy Sushi BH, New Mercadito Bar e Restaurante and Restaurante Marítimos also share this top-tier ranking.
Customer satisfaction (CSAT) is vital as it shows customer loyalty, impacts brand reputation, and drives repeat business, affecting long-term profitability.
Gigante Nordestino's overall CSAT is 73%, a decrease of 5 percentage points year-over-year. The Southeast Region mirrors this at 73% with the same decrease. This indicates a potential need to address customer experience issues. CSAT fluctuated between 70.12% and 75.37% during the period.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior trends over time.
Gigante Nordestino's overall average check is 116.8 BRL, a 2.9% increase year-over-year. The Southeast Region reports an average check of 116.8 BRL, with no growth. Average check varied from 105.90 BRL to 122.77 BRL during the period.
Outlet count reflects brand reach and expansion efforts, influencing market share, brand visibility, and overall revenue potential in different locations.
Gigante Nordestino has 13 outlets in the Southeast Region. This represents the entire outlet presence reported for the brand. There is no data about increase or decrease, and this number is constant for the period.
Identifying key competitors and cross-visitation patterns highlights competitive landscape, informing strategies to attract and retain customers.
McDonald's is Gigante Nordestino's top competitor with 14.50% cross-visitation. Other key competitors include Outback Steakhouse (6.5%), Burger King (6%), Parmê (4%), and Coco Bambu (3.5%). These brands attract a portion of Gigante Nordestino's customer base.
Traffic workload by hours helps optimize staffing, manage resources, and tailor promotions to meet customer demand during peak times.
Gigante Nordestino's peak traffic workload occurs between 11 AM and 10 PM, with highest activity around 2 PM (55.24%). Traffic is minimal between midnight and 10 AM, indicating operational adjustments may be beneficial.
Understanding consumer segments enables tailored marketing, improved product offerings, and enhanced customer engagement, leading to increased brand loyalty.
Gigante Nordestino shows a higher affinity with women (index 113) compared to men (index 88). Gen X exhibits a high affinity (index 183), while Gen Y shows under-representation (index 73). Gen Z has a slight over-representation (index 110).