Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Giant Eagle performance in the United States and how they change over time
See what factors influence Giant Eagle performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Giant Eagle' competitors in the United States
An analysis of Giant Eagle' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Giant Eagle is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Giant Eagle's MARKET PERFORMANCE stands at the 72nd percentile, indicating an above average market position. This suggests that Giant Eagle captures more foot traffic than a significant portion of its competitors. Performance peers in the same percentile range include Gran Rey, Bob's Tavern & 19th Hole, PotBelly Nola, KX Burger, Pho Cafe and Folded Hills. There is a -12 change year-over-year.
Outlet count indicates market presence and expansion, reflecting brand reach and accessibility to customers in various locations.
Giant Eagle has the most outlets in Ohio (90), followed by Pennsylvania (85), Maryland (3), and West Virginia (2). This distribution highlights the brand's strong presence in Ohio and Pennsylvania.
Identifying top competitors by cross-visitation patterns helps refine competitive strategies and understand shared customer base.
McDonald's is the most cross-visited brand by Giant Eagle's customers (30.77%), followed by Eat'n Park (23.08%). Long John Silver's, Dunkin', and KFC each account for 15.38% of cross-visitation. This indicates potential overlap in customer base and competitive landscape.
Understanding peak traffic hours enables effective staffing, inventory, and promotional strategies to maximize customer experience.
Traffic workload peaks between 8 AM and 6 PM, with the highest traffic workload occurring around 2 PM (55.59%). There is a gradual increase from 6 AM onwards, with minimal traffic between 10 PM and 6 AM.
Analyzing consumer segments by gender and generation enables targeted marketing, enhancing relevance and effectiveness of campaigns.
Women show a higher affinity towards Giant Eagle (78% value label) compared to men (120% value label). Among generations, Gen Z (118% value label) shows slightly higher affinity compared to Gen X (110% value label) and Gen Y (111% value label).