Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Fuel Shack performance in the Malaysia and how they change over time
See what factors influence Fuel Shack performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fuel Shack' competitors in the Malaysia
An analysis of Fuel Shack' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fuel Shack is in the top 3% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows Fuel Shack's competitive strength and customer preference, reflecting its brand share relative to others in the Cafe & Restaurants industry.
Fuel Shack's MARKET PERFORMANCE is at the 97th percentile, indicating a leading position in the Malaysian Cafe & Restaurants market. This shows a significant share of foot traffic. Performance peers include Pondok Ketam, Wallace-Bandar Baru Bangi, River Side Cafe, Melode Family KTV, 阿坤nasi lemak Bayu Mutiara, and Auntie Gaik Lean's Old School Eatery.
Customer satisfaction (CSAT) measures brand perception and loyalty, directly impacting repeat business and overall brand success in the competitive market.
Fuel Shack's overall customer satisfaction is at 85%, up by 2.2 percentage points year-over-year. Johor shows the highest CSAT at 90%, while Selangor shows a decrease with 78%. This indicates strong customer loyalty and positive experiences, but there is need to focus on customer satisfaction in Selangor.
Average check reflects customer spending habits, impacting revenue. Tracking it helps optimize pricing and promotions to maximize profitability.
Fuel Shack's average check is 39.5 MYR, showing a 1.1% increase year-over-year. Kuala Lumpur leads with 44.9 MYR, while Selangor reports 35 MYR. Monitoring these trends assists in optimizing revenue and promotional activities across different locations.
Outlet count indicates brand reach and market presence, driving accessibility and brand recognition, crucial for capturing market share.
Fuel Shack has 7 outlets in Kuala Lumpur and 6 in Selangor, representing the highest concentration. Sarawak, Johor and Pahang have 2, 1, and 1 respectively. Tracking outlet distribution helps understand regional market penetration and growth opportunities.
Analyzing competitors is key to understanding market dynamics, benchmarking performance, and identifying opportunities to differentiate and capture market share.
Fuel Shack's top competitors based on customer cross-visitation are McDonald's (10.77%), ZUS Coffee (9.23%), and KFC (9.23%). Monitoring these brands helps Fuel Shack understand consumer preferences and competitive threats.
Traffic workload indicates peak operational times, enabling efficient staffing and resource allocation to enhance customer experience and maximize revenue.
Fuel Shack experiences peak traffic between 10:00 and 21:00, with the highest workload around 15:00-17:00. This data facilitates optimal staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments (Gender, Generation) helps tailor marketing, and brand positioning, maximizing engagement and ROI.
Fuel Shack's consumer base shows a higher affinity among women (84%) and overrepresentation among Gen X (120%) and Gen Y (135%), while Gen Z is underrepresented (40%). These insights inform targeted marketing and tailored experiences for each segment.