Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fri-Chicks performance in the Pakistan and how they change over time
See what factors influence Fri-Chicks performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Fri-Chicks is right in the middle
Sample of brands in the same percentile
An analysis of Fri-Chicks' competitors in the Pakistan
An analysis of Fri-Chicks' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fri-Chicks holds the 47th percentile in market performance, indicating a below average/lagging position in the Cafe & Restaurants industry in Pakistan. This suggests that Fri-Chicks captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Sesame - Breakfast, Brunch & Coffee, Adaab, Mei Masala Restaurant, Khyber Shinwari, Ostro Grill and Pizzeria "Jail Road", and Bon appétit.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
Fri-Chicks' top competitors based on customer cross-visitation are KFC (14.69%), Cheezious (9.09%), McDonald's (7.69%), Domino's Pizza (6.29%), and Savour Foods (4.90%). This indicates that customers who visit Fri-Chicks also frequently visit these brands, highlighting direct competition for customer loyalty.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Fri-Chicks experiences peak traffic workload between 18:00 and 22:00, with the highest workload at 21:00 (60.38%). The lowest traffic workload occurs between 3:00 and 7:00. This data suggests that Fri-Chicks is most popular during dinner hours, requiring adequate staffing and resources during these times.
Understanding consumer segments allows targeted marketing, tailoring products and messages to specific demographics for better engagement.
Fri-Chicks' customer base shows a higher affinity towards women (71%) and men (108%). Among generations, Gen X shows an affinity index of 152%, Gen Y 71%, and Gen Z 293%. This suggests that Gen Z is significantly overrepresented among Fri-Chicks' customers, while Gen Y is underrepresented.