Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fri-Chicks performance in the Pakistan and how they change over time
See what factors influence Fri-Chicks performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fri-Chicks' competitors in the Pakistan
An analysis of Fri-Chicks' competitors in the Pakistan
In Cafés & Restaurants
·Jul – Sep 25
Fri-Chicks is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fri-Chicks holds a market performance percentile of 46 in Pakistan's Cafe & Restaurants industry, indicating a below average market position. This suggests the brand has a smaller share of customer traffic compared to competitors. Performance peers include 2nd Wife Restaurant, 8oz - Khayaban e Bukhari, Kanteen Restaurant, Kababjees Restaurant & Bakers - Super Highway, Dolphin Bakers, and Al Kaif.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and future sales. Higher CSAT scores often correlate with increased revenue.
Fri-Chicks' overall customer satisfaction is 63%, a 5.2 percentage point increase year-over-year. In Punjab, CSAT is also 63%, with a 7.9 percentage point increase. The CSAT trend shows fluctuations between 55.36% and 67.24% from June to August 2025, indicating varying customer experiences.
Average check (Avg Check) indicates the average amount customers spend per visit, influencing revenue. Monitoring this helps optimize pricing and promotions.
The overall average check for Fri-Chicks is not available. In Punjab, the average check is 2000 PKR, with no growth reported. The average check fluctuated between 1428.57 PKR and 2684.78 PKR from June to August 2025, suggesting variability in customer spending.
Number of outlets indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
Fri-Chicks has 55 outlets in Punjab and 1 outlet in Khyber Pakhtunkhwa. The concentration of outlets in Punjab suggests a strong regional focus, while the presence in Khyber Pakhtunkhwa indicates expansion efforts.
Identifying top competitors helps a brand understand its competitive landscape and refine strategies to attract and retain customers.
Fri-Chicks' top competitors, based on customer cross-visitation, are KFC (15.27%), McDonald's (9.16%), Cheezious (6.11%), Broadway Pizza (6.11%), and Ranchers (5.34%). This indicates that customers who visit Fri-Chicks also frequently visit these brands.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Fri-Chicks experiences peak traffic workload between 18:00 and 22:00, with the highest workload at 21:00 (59.25%). Traffic is lowest between 3:00 and 7:00. This data suggests the need for increased staffing and resources during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Fri-Chicks' customer base shows a high affinity for women (71%) and men (109%). Among generations, Gen Z shows the highest affinity (154%), followed by Gen Y (106%) and Gen X (75%). This suggests that Fri-Chicks is particularly popular among younger consumers.