Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence fresh&co performance in the United States and how they change over time
See what factors influence fresh&co performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of fresh&co' competitors in the United States
An analysis of fresh&co' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
fresh&co is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
fresh&co holds a leading market performance percentile of 98 in the United States' Cafe & Restaurants industry, placing it in the top 2% of brands. This indicates strong customer preference relative to its peers like Sam's Italian Foods, Oscars Mexican Seafood, Elephants, Hungry's, J.Dawgs and Papa Joe's Waterfront, who also have a 98 percentile.
CSAT reflects customer happiness, directly impacting loyalty, recommendations, and long-term revenue. Tracking it identifies areas for service improvement.
fresh&co's overall customer satisfaction is 79%, a decrease of 2.4 percentage points year-over-year. Satisfaction varies by state, with New Jersey at 100% and New York at 80%. This suggests a need to investigate and address satisfaction issues, particularly in New York, despite positive growth in New Jersey, Connecticut and Florida.
Average check size shows how much customers spend per visit, impacting revenue. Monitoring it informs pricing and promotion strategies.
fresh&co's overall average check is $19.80, a 0.6% decrease year-over-year. Connecticut shows an average check of $23.30, while New York has an average check of $19.20. This indicates potential regional differences in spending habits, prompting a review of local pricing and offerings.
Outlet count indicates brand reach and growth. Monitoring it reveals expansion progress and market coverage effectiveness.
fresh&co has a total of 15 outlets. New York has 10 outlets, followed by Florida and New Jersey with 2 each, and Connecticut with 1. The distribution of outlets suggests a strategic focus on New York, while there is potential for expansion in Florida, New Jersey and Connecticut.
Competitor analysis reveals key rivals and customer preferences. This helps refine strategies and identify opportunities for differentiation.
fresh&co's top competitors include McDonald's (7.59%), Raising Cane's Chicken Fingers (6.33%), Just Salad (6.33%), NAYA (5.06%), and Chick-fil-A (5.06%). This indicates that customers who visit fresh&co also frequent these establishments, suggesting a need to benchmark against these brands and identify competitive advantages.
Traffic workload distribution reveals peak hours, aiding staff and resource allocation for optimal customer service and efficiency.
fresh&co experiences peak traffic workload between 11 AM and 2 PM, with the highest workload at 12 PM and 1 PM. This data suggests that staffing and resources should be maximized during these hours to provide optimal service and manage customer flow effectively, with workload starting to increase at 6 AM.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand affinity.
fresh&co's customer base shows a higher affinity for women (105%) and Gen Y (130%). Conversely, men (95%), Gen X (88%), and Gen Z (94%) are underrepresented relative to average consumer behavior. This data suggests marketing strategies could focus on appealing to women and Gen Y while exploring strategies to increase engagement with men, Gen X, and Gen Z.