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Managing Partner, Global Business Development
See what factors influence Freddo Gelateria performance in the Brazil and how they change over time
See what factors influence Freddo Gelateria performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Freddo Gelateria' competitors in the Brazil
An analysis of Freddo Gelateria' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Freddo Gelateria is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, showing customer preference relative to industry peers. Crucial for strategic decision-making and competitive positioning.
Freddo Gelateria holds a leading position with a percentile of 98, placing it in the top 2% of brands. This indicates strong market preference. Peers include Café e Cultura Dom Eduard, Padrela, Café da Praça, Letícia, Rancho do Lago Refúgio Gastronômico, and Carne de Sol do Araújo, all within the same top-tier performance range.
Customer satisfaction (CSAT) reflects customer happiness. Higher CSAT drives loyalty and positive word-of-mouth, boosting long-term revenue and brand reputation.
Freddo Gelateria's overall CSAT is 74%, a slight decrease of 0.3 percentage points year-over-year. The South Region mirrors this performance. CSAT trended down from 78.85% in May to 70% in July, indicating a need to investigate and address potential satisfaction dips.
Outlet count shows brand reach. Expansion reflects growth, while stability or decline indicates market saturation or strategic adjustments in distribution.
Freddo Gelateria has 21 outlets located in the South Region. This indicates a focused regional presence, with the outlet distribution completely concentrated in that area during this time.
Knowing competitors reveals market dynamics. Understanding cross-visitation informs strategies to attract overlapping customers and differentiate from rival brands.
Top competitors for Freddo Gelateria include McDonald's (9.62% cross-visitation), Madero (7.69%), Bacio di Latte (7.69%), Outback Steakhouse (5.77%), and Gelato Borelli (5.77%). These brands share customer overlaps, suggesting opportunities for targeted marketing.
Traffic workload shows peak hours. Aligning staffing and resources with traffic patterns enhances customer service and operational efficiency, maximizing sales.
Freddo Gelateria experiences peak traffic between 10 AM and 9 PM, with the highest workload around 2-3 PM (53.52%-53.89%). Traffic is minimal during early morning hours, from midnight to 9 AM.
Understanding consumer segments allows tailored marketing. Appealing to specific demographics increases engagement and conversion rates, optimizing marketing ROI and brand resonance.
Freddo Gelateria attracts more women (affinity index 120) than men (affinity index 83), suggesting a higher affinity among women. Gen X (affinity index 285) is significantly overrepresented, while Gen Y (affinity index 57) is underrepresented.