Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Forneria Original performance in the Brazil and how they change over time
See what factors influence Forneria Original performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Forneria Original' competitors in the Brazil
An analysis of Forneria Original' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Forneria Original is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Forneria Original's Market Performance is at the 98th percentile, marking it as a leading brand in the Cafe & Restaurants industry in Brazil. This high percentile indicates a strong market presence and customer preference, placing it in the top 2% of brands. Performance peers in a similar range include Padaria Peg Pão Mongaguá, Parada do Cardoso - Santa Tereza, Croma Beer Co., Restaurante Viejo Papá, Manguti, and Padaria Bella Buarque.
Customer Satisfaction (CSAT) reflects customer happiness, revealing loyalty and areas for improvement for Forneria Original in Brazil.
Forneria Original's overall CSAT is 64%, a 12 percentage point decrease year-over-year. The Southeast Region shows a CSAT of 56%, with a 14.4 percentage point decrease. This indicates a need to address customer satisfaction, particularly in the Southeast Region, to improve customer loyalty and potentially reverse the negative trend.
Average Check shows customer spending per visit, crucial for revenue insights and pricing strategy evaluation for Forneria Original.
Forneria Original's overall Average Check is 88.2 BRL, a 12.1% increase year-over-year. The Southeast Region has an Average Check of 96.8 BRL, with no growth. The overall increase suggests effective pricing or increased order sizes. The Southeast Region Average check indicates stable revenue per transaction in that region.
Number of Outlets indicates brand reach, reflecting market penetration and growth strategy effectiveness for Forneria Original in Brazil.
Forneria Original has 34 outlets in the Southeast Region, 7 in the Central-West Region, and 2 each in the South and Northeast Regions. The Southeast Region dominates the outlet distribution. This shows a strong concentration in the Southeast, with opportunities to expand in other regions for broader market coverage.
Competitor analysis reveals top brands visited by Forneria Original's customers, enabling targeted marketing and competitive strategy adjustments.
The top competitors visited by Forneria Original's customers include Cacau Show - Chocolates (6.98% cross-visitation), California Coffee (4.65%), McDonald's (4.65%), Outback Steakhouse (4.65%), and Caminito Parrilla (4.65%). This overlap indicates shared customer bases and potential areas for Forneria Original to differentiate its offerings or target marketing to retain and attract customers from these competitors.
Traffic Workload by hours shows peak times, helping staffing and resource allocation to optimize customer service for Forneria Original.
Forneria Original experiences peak traffic between 17:00 and 22:00, with the highest workload at 19:00 (60.20). Traffic is minimal before 11:00. This highlights the need for increased staffing and resource allocation during peak hours to ensure optimal customer service and minimize wait times, improving overall customer experience.
Understanding Consumer Segments helps tailor marketing, aligning product/service offerings with specific customer preferences by gender and generation.
Forneria Original's customer base is predominantly women. The Gen X consumer segment shows a high affinity, indicating they are significantly more engaged than the average consumer. This suggests marketing and product strategies should be tailored to appeal to Gen X preferences to capitalize on their higher engagement levels.