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Managing Partner, Global Business Development
See what factors influence Formosa Chang performance in the Taiwan and how they change over time
See what factors influence Formosa Chang performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Formosa Chang' competitors in the Taiwan
An analysis of Formosa Chang' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Formosa Chang is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals the brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Formosa Chang's Market Performance is at the 99th percentile, a leading position. This indicates very strong brand preference. Performance peers in the same percentile are 蔦燒日式居酒屋, 玉梅芒果冰, Louisa Coffee 路易莎咖啡, 享鴨 烤鴨與中華料理 高雄裕誠店, 色鼎燒肉斗六店, and Chaliu.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth in the Cafe & Restaurants industry.
Formosa Chang's overall CSAT is 75%, up 13.3 percentage points year-over-year, indicating improved customer happiness. Zhubei City has the highest CSAT at 87%, showing strong satisfaction in this city. New Taipei shows the lowest CSAT (69%) among the listed cities, despite showing growth of 9.1pp.
Average Check reflects spending per customer, indicating pricing strategy effectiveness and customer willingness to spend at Cafe & Restaurants.
Formosa Chang's overall average check is 200.2 TWD, up 2.3% year-over-year. Taichung has the highest average check at 281 TWD. New Taipei has the lowest at 178.3 TWD. Taoyuan City shows average check of 214.9 TWD.
Understanding competitors' cross-visitation reveals shared customer base, enabling targeted marketing and competitive strategies for Cafe & Restaurants.
McDonald's (10.38%) and Starbucks (9.28%) are the top competitors with the most shared customers. MOS Burger (5.50%), Ba Fang Yun Ji (4.56%), and Louisa Coffee 路易莎咖啡 (3.14%) also share customers with Formosa Chang, but to a lesser extent.
Consumer segments inform targeted marketing, improving engagement and ROI by aligning strategies with specific demographics in the Cafe & Restaurants industry.
Women are overrepresented (85%) among Formosa Chang's customers, while Men are high indexed at 116. Gen X shows very high affinity (182%), Gen Y is also high indexed (107%). Gen Z is underrepresented (48%), suggesting lower engagement. Analyzing the Affinity Index can provide deeper insights.