Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Food Centre performance in the Singapore and how they change over time
See what factors influence Food Centre performance in the Singapore and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Food Centre' competitors in the Singapore
An analysis of Food Centre' competitors in the Singapore
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Food Centre is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Food Centre holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and significant customer preference compared to its competitors: Flower Pig 360 꽃돼지 360 Aged Meat Tanjong pagar, Family Mookata AMK, Brewerkz, Hawkers' Street @ Tampines 1, Tipo, Ichikokudo Hokkaido Ramen. This high percentile suggests a substantial competitive advantage.
Identifying key competitors helps understand the competitive landscape and benchmark performance. It informs strategic positioning and differentiation.
Food Centre's top competitors include McDonald's (12.67% cross visitation), Lau Pa Sat (4.55%), Kopitiam (3.37%), Ya Kun Kaya Toast (3.37%), and Food Republic (2.97%). This indicates that customers who visit Food Centre also frequent these brands, highlighting direct competition and potential areas for customer acquisition.
Traffic workload analysis reveals peak hours and customer flow patterns. It supports efficient staffing and resource allocation.
Food Centre experiences peak traffic workload between 8:00 and 12:00 (hod 8-12), with the highest workload at 69.92 at hod 12. Significant traffic also occurs between 6:00 and 19:00 (hod 6-19). This data enables optimized staffing and resource management during peak hours to enhance customer experience.
Analyzing consumer segments by gender/generation enables targeted marketing and positioning, maximizing engagement and ROI.
Women represent 60% of Food Centre's consumers, with an affinity index lower than average (delta -40.13), while Men represent 133% (delta 32.51), indicating a higher-than-average affinity. Gen X consumers represent 179% (delta 78.56), higher affinity. Gen Y is at 87% (delta -12.59), and Gen Z is at 63% (delta -37.44), both are under-indexed. Marketing should target Gen X and Men, while increasing engagement with Gen Y and Gen Z.