Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Firefly Burger performance in the Jordan and how they change over time
See what factors influence Firefly Burger performance in the Jordan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Firefly Burger' competitors in the Jordan
An analysis of Firefly Burger' competitors in the Jordan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Firefly Burger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals Firefly Burger's competitive strength and customer preference, impacting growth and investment strategies.
Firefly Burger is a leading brand with a market performance percentile of 99 in Jordan's Cafe & Restaurants industry. This shows a strong market presence. Performance peers within the same percentile range include Jubran, Fox Gate Mall, Hawa Beisan, McDonald's, ALMOND COFFEE HOUSE and Uncle Osaka.
Customer satisfaction reflects loyalty and brand perception, directly influencing revenue and long-term business sustainability.
Firefly Burger's overall customer satisfaction is 88%, up 1.2pp year-over-year. Aqaba shows the highest CSAT (96%), while Zarqa has the lowest (63%). The trend indicates fluctuating customer satisfaction over the period, peaking in July.
Average check reflects customer spending habits and pricing effectiveness, guiding menu and promotional strategies.
Firefly Burger's overall average check is 10.6 JOD, a 14.6% increase year-over-year. Aqaba has the highest average check (11 JOD), while Irbid shows the lowest (9.6 JOD). The trend indicates a fluctuation in average check during observed period.
Outlet count indicates brand reach and market penetration, influencing accessibility and customer acquisition potential.
Firefly Burger has a total of 10 outlets in Jordan. Amman has the highest number of outlets (5), followed by Zarqa (2). Ajlun, Aqaba and Irbid each have one outlet.
Competitive analysis identifies key rivals and customer preferences, shaping differentiation and market positioning efforts.
McDonald's (4.93%) has the highest cross-visitation rate, followed by Marouf Cafe (4.70%) and Crispy chicken (4.48%). This suggests Firefly Burger's customers also frequent these establishments.
Traffic workload insights enable efficient resource allocation and staffing, optimizing service during peak hours.
Traffic workload peaks between 21:00 and 23:00, reaching a maximum of 73.34% at 22:00. The lowest traffic occurs between 3:00 and 9:00. Resource allocation should be highest in the evening.
Understanding consumer segments enables targeted marketing, enhancing relevance and maximizing campaign effectiveness and efficiency.
Women are overrepresented among Firefly Burger consumers, with an affinity index of 77, indicating a preference for the brand among this group. Men are overrepresented as well, with an affinity index of 114. Gen Z exhibits the highest affinity (172) followed by Gen Y (113), indicating strong engagement with the brand. Gen X are underrepresented (49).