Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Marouf Cafe performance in the Jordan and how they change over time
See what factors influence Marouf Cafe performance in the Jordan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Marouf Cafe' competitors in the Jordan
An analysis of Marouf Cafe' competitors in the Jordan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Marouf Cafe is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Marouf Cafe, with a market performance percentile of 99 in Jordan's Cafe & Restaurants industry, is a leading brand. This indicates a strong market position. Performance peers in a similar range include Zuhoor AlShafa Restaurant, Zalatimo Brothers, Jabal, Qahwa BLK, Crispy chicken, and يمامة ام قيس Yamama Umm Qais.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and growth. Higher CSAT typically correlates with positive word-of-mouth and repeat business.
Marouf Cafe's overall customer satisfaction is 70%, up 6.2 percentage points year-over-year. Aqaba shows the highest CSAT at 89%, followed by Zarqa at 86%. Amman has a CSAT of 66%, while Balqa shows a decrease to 56%. Overall, customer satisfaction has seen a positive trend, but Balqa requires attention.
Average check reveals spending habits, impacting revenue strategies. Monitoring this KPI helps understand customer value and optimize pricing.
Marouf Cafe's overall average check is 9.6 JOD, a 25.8% increase year-over-year. Aqaba leads with an average check of 15.7 JOD. Zarqa's average check is 10 JOD, Amman's is 8.3 JOD, and Balqa's is 7.2 JOD. This indicates varying spending habits across regions.
Outlet count indicates market presence and expansion. This KPI is key for assessing growth, market penetration, and geographic coverage.
Marouf Cafe has 29 outlets in Amman, 3 in Balqa, 2 in Aqaba, 2 in Zarqa, and 1 each in Karak, Madaba, and Irbid. This distribution highlights Amman as the primary market for Marouf Cafe, with smaller presence in other regions.
Competitive analysis reveals market dynamics and rivalry, helping brands to identify opportunities and threats, refine positioning and retain customers.
McDonald's (7.51%) is the top competitor based on cross-visitation, followed by Firefly Burger (6.57%), ALMOND COFFEE HOUSE (5.79%), Crispy chicken (4.69%) and Qahwa BLK (4.69%). These brands represent the primary alternatives considered by Marouf Cafe's customers.
Traffic workload reveals peak hours, informing staffing and service optimization, enhancing customer experiences during busy periods.
Marouf Cafe experiences peak traffic between 18:00 and 22:00, with the highest workload at 21:00 (67.01%). Traffic is lowest between 1:00 and 6:00. This data guides staffing and operational adjustments to match demand.
Understanding consumer segments by Gender and Generation allows for precise targeting and customized marketing, optimizing engagement and ROI.
Marouf Cafe's customer base shows a high affinity for Women (81%) and an over-representation among Gen X (192%). Men are also represented with 111 index, while Gen Y has an affinity of 79. This informs targeted marketing towards these specific demographics.