Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Crispy chicken performance in the Jordan and how they change over time
See what factors influence Crispy chicken performance in the Jordan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Crispy chicken' competitors in the Jordan
An analysis of Crispy chicken' competitors in the Jordan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Crispy chicken is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Crispy chicken's market performance is at the 82nd percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Marouf Cafe and Zuhoor AlShafa Restaurant and Grills, Tlaa AlAli.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, which are vital for sustainable growth.
Crispy chicken's overall CSAT is 62%, a slight decrease of 0.2 percentage points year-over-year. Zarqa shows the highest CSAT growth (19.5pp), while Madaba experienced the largest decrease (-9.5pp). This suggests varying customer experiences across different states.
Average check reveals how much customers spend per visit, impacting revenue and profitability, and reflecting pricing strategy effectiveness.
Crispy chicken's average check varies by location, with Balqa having the highest average check at 12.6 JOD and Aqaba the lowest at 8.5 JOD. There is no overall average check value or growth data available for comparison.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Crispy chicken has 12 outlets in Amman, representing the largest concentration. Other states like Zarqa, Balqa, Aqaba, Madaba and Irbid have significantly fewer outlets (1-2 each), indicating uneven distribution across Jordan.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and retain customers.
McDonald's is the top competitor for Crispy chicken, with a cross-visitation rate of 10.88%. Firefly Burger and Qaysar Pizza share the same cross-visitation rate of 5.96%, followed by Golden Meal (5.22%) and Habibah Sweets (5.07%).
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Crispy chicken experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 70.39% around 10 PM. Traffic is minimal between 3 AM and 9 AM, indicating a need for adjusted operational hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Crispy chicken's customer base shows a higher affinity among men (127%) compared to women (62%). Gen Z shows the highest affinity (150%), followed by Gen X (129%) and Gen Y (84%). This suggests targeted marketing towards men and younger generations may be effective.