Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Jordan and how they change over time
See what factors influence McDonald's performance in the Jordan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Jordan
An analysis of McDonald's' competitors in the Jordan
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 16% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Jordan holds a market performance percentile of 84, placing it in the average/above average tier. This indicates a solid market presence. Performance peers in adjacent range: Mijana, Crispy chicken, Buffalo Wings & Rings, 99 Grill, ALMOND COFFEE HOUSE, Meat and Cheese Abdoun.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall customer satisfaction in Jordan is 52%, a decrease of 1.3 percentage points year-over-year. Amman shows higher satisfaction (55%) with growth, while Aqaba has lower satisfaction (41%) with a decrease. This suggests regional differences in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for McDonald's in Jordan varies by location. Aqaba has the highest average check at 18.4 JOD. Amman's average check is 14.3 JOD, Irbid is 14.2 JOD, and Zarqa is 11.4 JOD. Overall average check data is not available.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
McDonald's has 30 outlets in Amman, 5 in Irbid, 2 in Balqa, 2 in Zarqa, 1 in Aqaba, and 1 in Madaba. Amman dominates the outlet distribution, indicating a strong presence in the capital.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's customers in Jordan also frequently visit Crispy chicken (7.03% cross-visitation), Habibah Sweets (6.35%), Qahwa BLK (5.29%), Golden Meal (4.91%), and Qaysar Pizza (4.91%). These brands represent key competitors for McDonald's in the region.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
McDonald's in Jordan experiences peak traffic between 6 PM and 10 PM, with the highest workload around 9 PM (62.44% to 71.65%). Traffic is lowest in the early morning hours (3 AM to 6 AM).
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
McDonald's in Jordan shows a higher affinity index for men (138%) compared to women (46%). Among generations, Gen X is overrepresented (177%), while Gen Y (89%) and Gen Z (38%) are underrepresented.