Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Jordan and how they change over time
See what factors influence McDonald's performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Jordan
An analysis of McDonald's' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
McDonald's, with a Market Performance of 99, holds a leading position. This high percentile signifies substantial market share and strong customer preference compared to competitors in Jordan's Cafe & Restaurants industry. Performance peers in a similar range include Hawa Beisan | هوا بيسان, Uncle Osaka, ALMOND COFFEE HOUSE, Fox Gate Mall - مطعم وكافيه فوكس / صالة بولنج فوكس / روف توب فوكس, Buffalo Wings & Rings, and Jubran || جبران || Amman Abdali Boulevard, each at position 99.
Customer Satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation in the Cafe & Restaurants industry.
McDonald's has an overall CSAT of 51%, a decrease of 2.1 percentage points year-over-year. Satisfaction varies by location: Amman shows a CSAT of 55% with a 3 percentage point increase, while Aqaba has a CSAT of 35% with a significant decrease of 21.5 percentage points. This indicates a need to address customer concerns, especially in Aqaba, to improve overall satisfaction.
Average Check reveals customer spending habits, reflecting menu popularity and pricing strategy effectiveness in the Cafe & Restaurants sector.
McDonald's average check is 14.3 JOD, a decrease of 10.3% year-over-year. Aqaba has the highest average check at 18.4 JOD, while Amman and Irbid are at 14.3 JOD and 14.2 JOD respectively, and Zarqa has the lowest at 11.4 JOD. The overall decrease suggests a potential shift in customer purchasing behavior or menu choices.
Number of Outlets indicates brand's presence and accessibility, crucial for market reach in the Cafe & Restaurants sector.
McDonald's has a total of 41 outlets in Jordan. Amman has the highest concentration with 30 outlets, followed by Irbid with 5. Balqa and Zarqa each have 2 outlets, while Aqaba and Madaba each have 1 outlet. This distribution reflects McDonald's strategic focus on Amman as a primary market.
Competitor analysis helps understand market dynamics, revealing which brands attract similar customers in the Cafe & Restaurants industry.
McDonald's main competitors based on cross-visitation are Crispy chicken (7.03%), Habibah Sweets (6.35%), Qahwa BLK (5.29%), Golden Meal (4.91%), and Qaysar Pizza (4.91%). These brands attract a portion of McDonald's customers, indicating potential areas for competitive focus and differentiation.
Traffic Workload analysis identifies peak hours, enabling staffing and resource optimization in the Cafe & Restaurants industry.
McDonald's experiences peak traffic between 18:00 (6:00 PM) and 22:00 (10:00 PM), with the highest workload at 21:00 (9:00 PM) with 72.72. Traffic is lowest between 4:00 AM and 7:00 AM. This data informs staffing schedules and resource allocation to meet customer demand effectively.
Consumer segment insights inform targeted marketing, enabling effective positioning strategies by understanding demographics in the Cafe & Restaurants sector.
McDonald's customer base shows an over-representation of men (affinity index 131) compared to women (affinity index 48). Among generations, Gen X is significantly over-represented (affinity index 176), while Gen Y (affinity index 89) is slightly under-represented, and Gen Z (affinity index 37) is significantly under-represented, which may imply opportunity for targeted marketing.