Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Fire Wings performance in the United States and how they change over time
See what factors influence Fire Wings performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Fire Wings is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Fire Wings' competitors in the United States
An analysis of Fire Wings' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Fire Wings is a leading brand with a 99th percentile market performance. This indicates a strong competitive position and high customer preference in the Cafe & Restaurants industry in the United States. Performance peers in a similar range include San Pedro Fish Market, Ravagh Persian Grill, The Skipper Restaurant and Chowder House, MrJims.Pizza, Caffe Milano, and Korean BBQ Hot Pot & Bar.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences. Higher CSAT scores can drive loyalty and positive word-of-mouth.
Fire Wings' overall customer satisfaction is at 67%, a 2.2 percentage point increase year-over-year. Colorado shows a higher CSAT at 86% with a 3.1 percentage point increase, while California has a CSAT of 67% with a 3.4 percentage point increase, suggesting positive trends in customer experiences across these states.
Average check is the typical amount customers spend per visit. It is a key indicator of sales performance and revenue generation.
Fire Wings' overall average check is $25.20, a 3.2% increase year-over-year. In California, the average check is $25.30 with no growth. The average check varied between $22.82 and $30.37 during the observed period, indicating fluctuations in customer spending habits.
Number of outlets shows brand's reach and market presence. A broader network can improve accessibility and brand recognition.
Fire Wings has 34 outlets in California, and 1 outlet each in Colorado and Nevada. California represents the majority of the brand's physical presence. There is no growth value for this period.
Understanding key competitors is crucial for strategic positioning. Knowing where customers also visit helps refine marketing and customer retention efforts.
The top competitors for Fire Wings, based on customer cross-visitation, are McDonald's (13.33%), In-N-Out Burger (10.37%), Starbucks (8.89%), Taco Bell (6.67%), and Panda Express (6.67%). This indicates that Fire Wings customers also frequent a mix of fast-food and coffee chains.
Traffic workload by hour reveals peak operational times. It is useful for staffing, inventory management, and optimizing customer service.
Fire Wings experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity around 7:00 PM (64.74%), 6:00 PM (56.02%) and 8:00 PM (64.74%). Traffic is minimal between midnight and 10:00 AM.
Consumer segment analysis informs targeted strategies. Understanding demographic mix helps optimize marketing and product positioning.
Fire Wings' customer base has a higher affinity among women (70%) and men (128%). Gen X index is 94%, Gen Y index is 110%, and Gen Z index is 140%. This highlights stronger interest among Gen Y and Gen Z consumers.