Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fire Wings performance in the United States and how they change over time
See what factors influence Fire Wings performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fire Wings' competitors in the United States
An analysis of Fire Wings' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Fire Wings is in the lower 32% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fire Wings is in the lower 32% of brands, indicating a lagging market position. This means Fire Wings captures less foot traffic compared to most competitors. Performance peers in a similar range include LongBoard Bar and Grill, The Great Wazu, Farmhouse Blakeslee, Aladdin Mediterranean Restaurant, Delah Coffee, and Full Tilt Tavern.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Tracking CSAT helps identify areas for improvement.
Overall customer satisfaction for Fire Wings is 66%, a slight decrease year-over-year. Colorado shows the highest CSAT at 73%, while Nevada's CSAT is critically low at 17%. California shows a slight increase in CSAT. The CSAT trend decreased from June to July, then slightly increased in August.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring trends helps optimize pricing and promotions for increased profitability.
The overall average check for Fire Wings is $23 USD, a 9.2% decrease year-over-year. California's average check is $23 USD with no growth. The average check remained relatively stable from June to August.
Outlet count indicates brand reach and growth. Tracking outlet distribution helps assess market penetration and expansion opportunities across different regions.
Fire Wings has 36 outlets in California, 1 in Colorado, and 1 in Nevada. California dominates the outlet distribution, indicating a strong presence in that state.
Identifying key competitors helps understand the competitive landscape, benchmark performance, and refine strategies to gain a competitive edge.
The top competitors for Fire Wings, based on cross-visitation, are In-N-Out Burger (10.78%), McDonald's (9.80%), Panda Express (6.86%), Starbucks (6.86%), and Raising Cane's Chicken Fingers (5.88%). This indicates a significant overlap in customer base with these brands.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak hours.
Fire Wings experiences peak traffic between 11 AM and 10 PM, with the highest workload between 5 PM and 7 PM. Traffic is minimal during early morning hours (12 AM - 10 AM), indicating a need for adjusted operational strategies during these times.
Understanding consumer segments by gender and generation informs targeted marketing, product development, and positioning strategies for increased engagement.
Women (69%) are over-represented among Fire Wings' consumers, while men (129%) are even more so. Gen X (119%) and Gen Y (106%) show high affinity, while Gen Z (89%) is under-indexed.