Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence El Racó performance in the Spain and how they change over time
See what factors influence El Racó performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Racó' competitors in the Spain
An analysis of El Racó' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Racó is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
El Racó, with a market performance of 99%, is a leading brand. This shows a very strong market presence, indicating high customer preference. Its peers, all at 99%, are Ojalá, La Buha, Restaurant Bella's, Palma, Peña El, and Artesanos de Granada Acera del Darro.
CSAT reflects customer happiness, critical for loyalty and positive word-of-mouth, impacting brand reputation and revenue.
El Racó has a customer satisfaction (CSAT) score of 74%, with a slight increase of 0.3 percentage points year-over-year. In Catalonia, the CSAT is also 74%. Overall, this suggests a moderate level of customer satisfaction, with a small positive trend.
Average check indicates customer spending per visit, vital for revenue insights and pricing strategy optimization.
El Racó's overall average check is 25.50 EUR, a decrease of 8.5% year-over-year. The average check in Catalonia is also 25.50 EUR. This indicates decreased spending per customer compared to the previous year.
Outlet count reflects brand reach and growth, indicating market presence and expansion strategy effectiveness.
El Racó has 16 outlets in Catalonia. This signifies the brand's established physical presence within this specific region. The brand has a strong footing within the regional market.
Competitor analysis identifies key rivals and cross-visitation, informing strategies to enhance market share and customer retention.
El Racó's top competitors based on cross-visitation are Viena (3.04%), La Tagliatella (2.70%), Burger King (2.70%), McDonald's (2.36%), and 365 (2.03%). This shows which brands El Racó customers also frequent, highlighting direct competition.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal customer service.
El Racó experiences peak traffic workload between 13:00 and 15:00 and again between 20:00 and 22:00, with the highest traffic workload at 21:00 (49.28). Minimal traffic occurs between 0:00 and 6:00. This guides staffing during busy periods.
Understanding consumer segments informs targeted marketing and positioning, maximizing engagement and ROI.
El Racó's customer base shows women slightly over-indexed at 103, while men are slightly under-indexed at 97. Gen X demonstrates a high affinity (143), indicating a strong representation. Gen Y is slightly under-indexed (83), and Gen Z is under-indexed (72), suggesting limited engagement.