Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence El Fogoncito performance in the Mexico and how they change over time
See what factors influence El Fogoncito performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of El Fogoncito' competitors in the Mexico
An analysis of El Fogoncito' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Fogoncito is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive edge within the Cafe & Restaurants industry.
El Fogoncito is a leading brand, scoring in the top 1% within Mexico's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference compared to peers like Mezcaleria Conejo en la Luna.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and business growth.
El Fogoncito's overall customer satisfaction is 72%, a decrease of 9.4 percentage points year-over-year. In the State of Mexico, CSAT is 79%, with a decrease of 3.7 percentage points. Monitoring these trends is important to understand regional satisfaction.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization for increased profitability.
El Fogoncito's overall average check is 335.8 MXN, a 1.6% increase year-over-year. The State of Mexico shows an average check of 390.8 MXN, while Nuevo León is at 377.3 MXN. This indicates stable to slightly increasing customer spending.
Outlet count reflects brand reach and market penetration, directly impacting accessibility and potential customer base across regions.
El Fogoncito has multiple outlets distributed across Mexico, with 4 in the State of Mexico, and 1 each in Oaxaca, Tabasco, Puebla, Durango, Guanajuato, Yucatán, Querétaro, Nuevo León, and Morelos. The concentration indicates focus areas.
Competitor analysis helps a brand understand its position relative to others, informing strategies to gain market share and customer loyalty.
El Fogoncito's customers also frequent Starbucks (9.09%), La Casa de Toño (7.39%), VIPS (7.39%), Toks (6.82%), and McDonald's (3.98%). This cross-visitation data highlights key competitors and customer preferences.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation for improved customer service and efficiency.
El Fogoncito experiences peak traffic between 19:00 and 21:00, with the highest workload at 21:00 (51.89%). Traffic is lowest between 4:00 and 5:00. Operational strategies should align with these patterns.
Understanding consumer demographics allows tailoring marketing efforts to resonate with specific groups, maximizing engagement and ROI.
Women show high affinity (80%) and Men above average affinity (115%). Gen X also shows above average affinity (113%), while Gen Y and Gen Z are under-indexed, showing 78% and 76% affinity.