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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Eat Salad performance in the Mexico and how they change over time
See what factors influence Eat Salad performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Eat Salad' competitors in the Mexico
An analysis of Eat Salad' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Eat Salad is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference in the Cafe & Restaurants industry.
Eat Salad holds a leading position with a percentile of 98, placing it in the top 2% of brands in Mexico's Cafe & Restaurants sector. This indicates strong customer preference and competitive strength, outperforming peers like Birriería Atotonilco and others in the 98th percentile range.
CSAT reflects customer loyalty and service quality. Tracking CSAT helps Eat Salad refine operations and boost positive brand perception for sustained growth.
Eat Salad's overall CSAT is 40%, down 0.8pp year-over-year. This indicates a need to improve customer experience. Sonora shows a CSAT of 40%. CSAT decreased from 50% in May to 40% in July 2025, signaling potential service or product issues requiring attention.
Average check indicates customer spending per visit. Monitoring this KPI helps Eat Salad optimize pricing strategies for increased revenue and profitability.
Eat Salad's average check is 232.1 MXN, down 3% year-over-year. This suggests customers are spending less per visit. In Sonora, the average check is 235.2 MXN. Average check remained stable around 242.31 MXN between May and July 2025.
Outlet count signifies market reach and brand accessibility. Tracking outlet distribution helps Eat Salad identify growth opportunities and optimize resource allocation.
Eat Salad has 14 outlets in Mexico, with 9 located in Sonora. This shows a strong presence in Sonora, while other states like Guanajuato have fewer locations (2). San Luis Potosí, State of Mexico and Querétaro has 1 outlet each.
Identifying top competitors reveals market dynamics and customer preferences. This knowledge helps Eat Salad refine strategies and gain a competitive edge.
Eat Salad's top competitors based on cross-visitation are Caffenio (23.40%), Carl's Jr. (12.77%), and McDonald's (10.64%). Caffenio has a significantly higher cross-visitation rate, indicating a strong overlap in customer base. Cielo Madero and hot dogs "la verbena" also compete for Eat Salad's customers.
Traffic workload reveals peak hours, aiding resource optimization. It ensures Eat Salad is adequately staffed during rush hours for maximized customer satisfaction.
Eat Salad experiences peak traffic between 13:00 and 16:00, with a maximum workload at 14:00 (66.13%). Traffic is minimal before 9:00 and after 21:00. This data indicates when Eat Salad needs to have maximum staffing and resources available.
Analyzing consumer segments by gender/generation helps Eat Salad tailor marketing and positioning for maximum impact and customer acquisition.
Eat Salad's customer base shows high affinity towards women (index 85). There is a high affinity towards Gen Y (index 172), suggesting this generation is strongly represented among Eat Salad's customers. Men affinity index is 111.