Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dunkin' performance in the South Korea and how they change over time
See what factors influence Dunkin' performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the South Korea
An analysis of Dunkin'' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Dunkin' in South Korea holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile indicates a strong competitive presence and customer preference. Performance peers within the same percentile range include PaPa 1215, Matina Lounge T1, Vanga Dakgalbi Hongdae (반가 숯불 닭갈비), BRICKSAND, Myeongdong Emperor Korean BBQ restaurant and 김가네.
Customer satisfaction (CSAT) reflects customer contentment. Monitoring CSAT helps identify areas for improvement and strengthens brand loyalty.
Dunkin's overall customer satisfaction in South Korea is 57%, a decrease of 17.7 percentage points year-over-year. Gyeonggi shows a CSAT of 58%, with a decrease of 16.7 percentage points. The dynamic CSAT data shows fluctuations throughout the period, peaking in July 2025.
The number of outlets indicates brand reach. Tracking outlet distribution helps assess market penetration and informs expansion strategies.
Dunkin' has 72 outlets in Gyeonggi, 19 in South Chungcheong, 14 in North Gyeongsang, 13 in North Chungcheong, 13 in South Gyeongsang, 12 in South Jeolla, 11 in Jeju, 7 in Gangwon State, and 4 in Jeonbuk State.
Analyzing competitors helps understand the competitive landscape and identify opportunities to differentiate and gain market share.
The top competitors for Dunkin' in South Korea, based on cross-visitation, are Starbucks (19.48%), Paris Baguette (11.69%), McDonald's (5.84%), A Twosome Place (5.19%), and Terarosa Coffee (4.55%). These brands represent the most common alternative choices for Dunkin' customers.
Traffic workload reveals peak hours, informing staffing and promotional strategies to optimize customer experience and resource allocation.
Dunkin' experiences peak traffic between 10 AM and 6 PM in South Korea, with the highest workload around 12-1 PM (51.04% and 51.38% respectively). Traffic is significantly lower during early morning hours.
Understanding consumer segments enables targeted marketing, optimizing product offerings to meet diverse needs and enhance brand relevance.
Dunkin's customer base in South Korea shows a higher affinity among women (128%) and Gen X (144%). Gen Y and Gen Z are under-indexed with 77% and 60% respectively, suggesting lower relative engagement compared to the average consumer.