Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Don Tortaco Mexican Grill performance in the United States and how they change over time
See what factors influence Don Tortaco Mexican Grill performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Don Tortaco Mexican Grill is in the lower 29% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Don Tortaco Mexican Grill' competitors in the United States
An analysis of Don Tortaco Mexican Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Don Tortaco Mexican Grill's market performance is in the lower 29%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Zingerman's, Malibu Seafood Fresh Fish Market & Patio Cafe, Speedy's Pizza, Daiquiri Bar, fresh&co, and Bar Tulio's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Don Tortaco Mexican Grill's overall CSAT is 54%, a decrease of 1.8 percentage points year-over-year. In Nevada, the CSAT is also 54%, with a similar decrease. This indicates a need to address factors impacting customer satisfaction to improve loyalty and brand perception.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Don Tortaco Mexican Grill is $18.70, a 6.8% increase year-over-year. In Nevada, the average check is also $18.70. The increase suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Don Tortaco Mexican Grill has 25 outlets in Nevada. This number represents the brand's current physical presence in the state, indicating its accessibility to customers within that region.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs strategies to attract and retain customers.
The top competitors for Don Tortaco Mexican Grill, based on customer cross-visitation, are McDonald's (13.92%), Chipotle Mexican Grill (7.59%), Burger King (6.33%), Popeyes Louisiana Kitchen (5.06%), and Raising Cane's Chicken Fingers (5.06%). This indicates that customers who visit Don Tortaco also frequent these fast-food chains.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation to optimize customer service.
Don Tortaco Mexican Grill experiences peak traffic between 10 AM and 12 PM, with the highest workload at 11 AM (62.78%). Traffic is lowest between 2 AM and 5 AM. This data helps optimize staffing levels and resource allocation to meet customer demand effectively.
Understanding consumer segments by gender and generation allows for targeted marketing, improving engagement and brand resonance with specific groups.
Don Tortaco Mexican Grill's customer base shows a higher affinity among women (75%) and men (124%). Gen X (106%) and Gen Y (101%) are overrepresented, while Gen Z (77%) is underrepresented. This suggests marketing should focus on the preferences of Gen X/Y and address the lower engagement from Gen Z.