Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Don Chicken performance in the Vietnam and how they change over time
See what factors influence Don Chicken performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Don Chicken is right in the middle
Sample of brands in the same percentile
An analysis of Don Chicken' competitors in the Vietnam
An analysis of Don Chicken' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Don Chicken's market performance in Vietnam is at the 45th percentile, indicating a below average/lagging position. This means Don Chicken captures less foot traffic than the majority of its competitors. Performance peers in the same percentile range include Blue Table( Italian Restaurant ), Ari Sushi - Nhà Hàng Sushi Nhật, The Gangs, Cơm Gà Hải Nam Singapore Eat Lah - Trần Hưng Đạo, Cardi Pizzeria, and Vị Quảng.
Competitor analysis identifies key rivals and their customer overlap. This helps refine marketing strategies and differentiate the brand effectively.
Don Chicken's top competitors based on customer cross-visitation are Highlands Coffee (6.72%), KFC (5.22%), Pizza 4P's (5.22%), Haidilao (4.48%), and Starbucks (4.48%). This indicates that customers who visit Don Chicken also frequently visit these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service delivery.
Don Chicken experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (59.60%). Traffic is minimal between 0:00 and 9:00, suggesting a need to focus resources during peak hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand relevance.
Women are overrepresented among Don Chicken's consumers (90% affinity), while men are underrepresented (108% affinity). Gen Z shows high affinity (162%), while Gen X (38%) and Gen Y (57%) are underrepresented. This suggests a strong appeal to Gen Z females.