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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Domino's Pizza performance in the Thailand and how they change over time
See what factors influence Domino's Pizza performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Domino's Pizza is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Domino's Pizza' competitors in the Thailand
An analysis of Domino's Pizza' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Thailand is in the lower 43% of brands, indicating a below average market performance. This suggests a lagging position relative to competitors like Polo Fried Chicken (Soi Polo), หมูจุ่มปี้ไม้ & หมูกระทะ ณ หัวโก้งนั่งเล่น, ชามเอก : Cham Aek, ครัวบ้านต้นไม้ซีฟู้ด ( ร้านใหม่ ) ชัดเจนใจแลกใจ, 321BBQ(Silom), and Quay Side Cafe & Eatery.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
Domino's Pizza's overall CSAT in Thailand is 61%, a 12 percentage point decrease year-over-year, indicating declining customer satisfaction. Chon Buri Province shows a CSAT of 73%, with a decrease of 8.5 percentage points. The CSAT trend fluctuated between 53.33% and 71.74% during the reporting period.
Average check reveals spending per transaction, crucial for revenue insights. Increases suggest higher customer spending or price adjustments.
The overall average check for Domino's Pizza in Thailand is 394.4 THB, a 26.6% increase year-over-year, suggesting customers are spending more per order. In Chon Buri Province, the average check is 278.9 THB, with no growth. The average check fluctuated between 323.33 THB and 491.67 THB during the reporting period.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration, signaling business confidence.
Domino's Pizza has a presence in several provinces in Thailand. Chon Buri and Nonthaburi Provinces each have 3 outlets, while Pathum Thani, Chiang Mai, Nakhon Pathom, Nakhon Ratchasima, Phra Nakhon Si Ayutthaya, Samut Prakan and Chanthaburi Provinces each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation reveals shared customer base and competitive landscape.
The top competitors for Domino's Pizza in Thailand, based on cross-visitation, are KFC (12.64%), Café Amazon (10.35%), Suki Teenoi (6.90%), Starbucks (5.75%), and McDonald's (4.60%). This indicates that customers who visit Domino's Pizza also frequently visit these brands.
Traffic workload shows peak hours, informing staffing and marketing. Understanding customer flow optimizes resource allocation and service efficiency.
Domino's Pizza in Thailand experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 18:00 (60.56%) and 19:00 (60.02%). Traffic is minimal between 0:00 and 9:00. This data suggests optimal staffing and marketing efforts should focus on the evening hours.
Understanding consumer segments informs targeted marketing. Gender and generation insights enable tailored campaigns and product positioning.
Domino's Pizza's customer base in Thailand shows a higher affinity among men (133) compared to women (63). Among generations, Gen Y (107) and Gen X (90) show higher affinity compared to Gen Z (52). This suggests that marketing efforts may resonate more strongly with male customers and Gen Y/Gen X demographics.