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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Oman and how they change over time
See what factors influence Domino's Pizza performance in the Oman and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Domino's Pizza' competitors in the Oman
An analysis of Domino's Pizza' competitors in the Oman
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Oman holds a leading position with a market performance percentile of 97, placing it in the top 3% of brands. This indicates strong customer preference. Performance peers in similar position include Azal Modern Restaurant, The Steak Company, B. LABAN, Samakmak Restaurant, LIT LIN Restaurant, and خديري.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth, driving sustained growth.
Domino's Pizza's overall customer satisfaction in Oman is 55%, a decrease of 28.4 percentage points year-over-year. In Muscat Governorate, CSAT is 57%, with a significant decrease of 43.2 percentage points. The CSAT declined sharply in June, after reaching 100% in May.
Average check reveals customer spending habits and menu pricing effectiveness, informing revenue optimization and promotional strategies.
The overall average check for Domino's Pizza in Oman is 6.8 OMR, a 31% increase year-over-year. In Muscat Governorate, the average check is 5.6 OMR, showing no growth. Average check was roughly the same for the observed period.
Outlet count indicates market reach and expansion strategy, influencing brand accessibility and revenue potential across regions.
Domino's Pizza has 15 outlets in Oman. Muscat Governorate has the most outlets (8), followed by Al Batinah South Governorate (2). Al Buraymi, Ash Sharqiyah North, Ash Sharqiyah South, Al Batinah North, and Ad Dhahirah Governorates each have 1 outlet.
Competitor analysis identifies key rivals and customer overlap, guiding competitive positioning and targeted marketing efforts.
The top competitors for Domino's Pizza in Oman, based on cross-visitation, are Pizza Hut (15.38%), McDonald's (13.46%), Italian Barrista Cafe ايطاليا باريستا كافيه and KFC (both at 11.54%), and Pizza Modo (9.62%). This indicates a shared customer base among these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Domino's Pizza in Oman experiences the highest traffic workload between 17:00 and 23:00, peaking at 59.20 during 21:00. The lowest traffic occurs between 0:00 and 7:00. This highlights the need for optimized staffing during peak evening hours.
Understanding consumer segments enables tailored marketing, optimizing product offerings to meet diverse needs and preferences, driving engagement.
Among Domino's Pizza consumers in Oman, women are overrepresented, indicated by 56%, while men have an affinity index of 115%. Gen X is significantly more present at 499% , and Gen Z affinity index is 255%, showing that Domino’s Pizza has an audience that strongly affiliates with GenX and GenZ.